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Method for analyzing active access behaviors of internet users

An analysis method and Internet technology, applied in the field of Internet user active access behavior trajectory analysis, can solve problems that affect the accurate description of user interest characteristics

Active Publication Date: 2015-01-21
深圳果壳儿科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In a user's access behavior, the number of pages generated by inactive behavior is several times, tens of times, or even hundreds of times that of active behavior, resulting in a large number of "garbage" pages generated in a visit behavior, seriously affecting the Accurately describe the user's interest characteristics

Method used

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  • Method for analyzing active access behaviors of internet users
  • Method for analyzing active access behaviors of internet users

Examples

Experimental program
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Embodiment Construction

[0031] The present invention constructs a user session (session) based on the DPI (Deep Packet Inspection) spectroscopic data of the operator, analyzes the user's active access to the Internet behavior track (that is, the Click behavior track) and the associated generated subsidiary through the analysis of the user behavior track. page, the following is a detailed description with reference to the attached drawings:

[0032] exist figure 1 Among them, according to the massive data from DPI splitting, using the artificial intelligence model, the process of analyzing the user's active behavior trajectory by constructing user sessions is as follows:

[0033] Step 1: Invoke 101 module to read tens of billions and hundreds of billions of time-ordered access records from the 102 "User Access Internet DPI Data" data file;

[0034] Step 2: Call the 103 module to assign i=1 to the first click page set, and assign a threshold T for the time interval between two pages in the click page s...

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Abstract

The invention relates to a method for analyzing active access behaviors of internet users, and belongs to the field of big data analysis. The method comprises the following steps: constructing a user session (session) according to DPI spectral data of users for accessing the internet, analyzing the behavior tracks (Click behavior tracks) of the users for actively accessing the internet and generated affiliated pages through user behavior analysis. The core technology of the method is how to judge which pages in a click page set are click pages and which pages are affiliated pages (Hits or PageViews) generated by the click pages. Through the method, the behavior tracks of the users for actively accessing the internet can be visually and clearly analyzed.

Description

technical field [0001] The invention belongs to the field of big data data analysis and data mining, and in particular relates to a method for analyzing an Internet user's active access behavior track. Background technique [0002] With the rapid development of the Internet, cloud computing, and big data, the number of Internet users in China has exceeded 600 million. As of June 2014, Internet users reached 632 million, and mobile Internet users reached 527 million. It has changed the personal lifestyle and travel habits, and brought about earth-shaking changes in human society. Whether it is the government or enterprises, whether it is banks or telecom operators, all walks of life are very concerned about people's behaviors and even behavior tracks on the Internet. In particular, to provide users with personalized services, it is necessary to accurately describe the characteristics of customers' interests and master users' behaviors on the Internet. Track, to achieve the p...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06F9/44
CPCG06F16/951G06F16/9535
Inventor 孙宏季海东赵晓波董童霖
Owner 深圳果壳儿科技有限公司
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