Advertisement click and advertisement conversion effect monitoring method

Abstract

The invention relates to the technical field of advertisement monitoring, and particularly discloses an advertisement click and advertisement conversion effect monitoring method. The method includes the steps that when a client adds the address of a page to be monitored in an advertisement click monitoring system; the system obtains the script of the click address of the address of the page to be monitored, and the script of the click address is placed at an advertisement position of click through data of the page to be monitored; when the page of the client jumps to the page to be monitored, page loading is performed by the system and the script of the click address is executed. When the script of the click address is executed by a system, the parameter index is sent to a click monitoring server by the script of the click address, the click monitoring server performs logic processing after capturing the parameter index, and the processing result of the parameter index is updated and stored in a click monitoring database. The client inquires or calls the information in the database in a click mode through a report management page. Through the advertisement click and advertisement conversion effect monitoring method, monitoring analyzing measures and means taken by an advertiser in the late stage of advertisement injecting are established and perfected, and monitored data are accurate and systematic.

Description

technical field [0001] The invention relates to the technical field of advertisement monitoring, in particular to a method for monitoring advertisement clicks and advertisement conversion effects. Background technique [0002] Advertising monitoring is an essential part of the company's advertising and advertising business processes. The premise of a brand's publicity is to have a detailed understanding of the advertising advantages of local media and the composition of industry categories. Only after an accurate grasp of the basic situation of media advertising can a more scientific media publicity strategy be formulated and the limited advertising expenses be put in the most effective way. On the other hand, mastering the seasonal changes of local media advertising advantages and understanding the annual advertising trends of similar products are also of great reference value for an enterprise and advertising company that is about to formulate an annual advertising plan a...

AI Technical Summary

Problems solved by technology

[0011] The technical problem solved by the present invention is to provide a monitoring method for advertising clicks and advertising conversion effects, which solves the blank problem of technical monitoring of click and conversion effect data for advertisers in the later stage of advertising; The problem of monitoring the click data and conversion effect data of the specified page address outside the specified page, such as coordinating with the activity monitoring special page data; in the process of advertisement placement and post-maintenance, the present invention can manage and monitor the effect of advertisement placement more effectively, and establishes and improves the advertiser in the The monitoring and analysis measures and means in the later stage of advertising delivery, the monitoring data are accurate and systematic, which is convenient for advertisers to conduct data analysis and comparison, and has guiding significance for the planning and arrangement of online advertising marketing strategies

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