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Pushing method and server of multimedia information

A multimedia information and server technology, applied in the network field, can solve problems such as resource waste load, low server operation efficiency, and low recommendation efficiency, and achieve the effects of improving operation efficiency, resource utilization, and high recommendation efficiency

Active Publication Date: 2019-02-26
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The purpose of the embodiments of the present invention is to provide a multimedia information push method and server, aiming to solve the problem that the multimedia information display method in the prior art cannot better reflect the relationship between users, resulting in low recommendation efficiency and low server operation efficiency , resulting in waste of resources and technical problems with heavy load

Method used

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  • Pushing method and server of multimedia information
  • Pushing method and server of multimedia information
  • Pushing method and server of multimedia information

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Embodiment Construction

[0021] The following descriptions of the various embodiments refer to the accompanying drawings to illustrate specific embodiments in which the present invention can be practiced.

[0022] see figure 1 , figure 1 It is a schematic flowchart of the method for pushing multimedia information according to the first embodiment of the present invention.

[0023] In step S101, the socialization feature corresponding to the user ID is obtained.

[0024] Wherein, the user identifier is a unique identifier corresponding to the user, such as a user account. The socialization feature is generated by behavior data of other users associated with the user identifier. The behaviors include clicking on relevant multimedia information, purchasing, using or paying attention to related items, such as following friends' interests or purchasing behaviors on Weibo.

[0025] In step S102, an estimated click-through rate of the multimedia information is generated according to the socialization fea...

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Abstract

System, methods, and computer-readable medium allow rendering content items based on social features. A computer-implemented method includes obtaining social features corresponding to a user identifier, wherein the social features are generated based on behavior data of other user identifiers associated with the user identifier; generating predicted click-through rates (pCTR) of the content items based on the social features; and obtaining content items based on the pCTR for rendering at a terminal.

Description

technical field [0001] The invention belongs to the field of network technology, and in particular relates to a method and server for pushing multimedia information. Background technique [0002] The rise of the Internet enables people to view different multimedia information when browsing the same webpage, and the multimedia information is advertisement, which can realize the personalized display of the multimedia information. [0003] In the prior art, the method for estimating the click-through rate of multimedia information based on the situational features, multimedia information features, and user characteristics is trained to generate a multimedia information click-through rate estimation model. The estimated click-through rate of multimedia information cannot better reflect the relationship between users and users. The impact on the estimation of the click-through rate of multimedia information, but in real life, the social attributes of users have a greater impact o...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/06H04L29/08
CPCG06Q30/0246G06Q30/0269G06Q30/0277G06Q50/01
Inventor 周星
Owner TENCENT TECH (SHENZHEN) CO LTD
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