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Method for monitoring and analyzing website user behaviors

A user and website technology, applied in data exchange networks, digital transmission systems, electrical components, etc., can solve problems such as information loss, loss, and difficult data support.

Active Publication Date: 2014-07-09
INSPUR SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] The traditional method of analyzing the behavior of users visiting the website is to import the url log of the function of the user visiting the website and import it into the relational database for summary analysis. The amount of data is large and time-consuming, and it is difficult to perform real-time or quasi-real-time analysis and display of the behavior of users visiting the website. Time-consuming and labor-intensive and information loss, the behavior of users who do not generate page requests will be lost, and cannot support large concurrent e-commerce websites to analyze user access behaviors. Marketing provides timely data support basis

Method used

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  • Method for monitoring and analyzing website user behaviors
  • Method for monitoring and analyzing website user behaviors

Examples

Experimental program
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Embodiment 1

[0020] A method for monitoring and analyzing website user behavior, comprising the following steps:

[0021] (1) Determination of the analysis object: the user's operation behavior on the website includes webpage browsing and clicking on clickable elements in the webpage; the pages of the webpages are identified by URLs, and the clickable elements of the webpages are identified by IDs ;Definition analysis objects include: the number of user visits to web page URLs (PV: page view), the number of user clicks on web page elements (CV: click view), and the web pages corresponding to different user types, different times, and different regions Number of page visits and page element clicks;

[0022] (2) Page embedding point: add the user behavior analysis script file formed after determining the analysis object according to step (1) on the frame page of the website that needs to do user behavior analysis, so as to monitor and track the behavior of users visiting the website. When t...

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Abstract

The invention relates to a method for monitoring and analyzing website user behaviors. The method includes the steps of analysis object determination, page point insertion, log collection, HDFS storage, distributed summary calculation and result display. The method can be applied to websites with large page views (a hundred million page views per day), data such as website page views and click views can be accurately displayed in real time, and millisecond-level search of detail data can be achieved as well. The method is designed completely based on open source software development, a common pcserver and a common sata hard disk are adopted, redundant design is adopted in system architecture, and data will not be lost if any data node or the hard disk is damaged. All links can be automatically carried out, graphic monitoring can be achieved, and the method is easy to implement.

Description

technical field [0001] The invention relates to a method for monitoring and analyzing website user behavior, and belongs to the technical field of network monitoring and analysis. Background technique [0002] The traditional method of analyzing the behavior of users visiting the website is to import the url log of the function of the user visiting the website and import it into the relational database for summary analysis. The amount of data is large and time-consuming, and it is difficult to perform real-time or quasi-real-time analysis and display of the behavior of users visiting the website. Time-consuming and labor-intensive and information loss, the behavior of users who do not generate page requests will be lost, and cannot support large concurrent e-commerce websites to analyze user access behaviors. Marketing provides timely data support basis. Contents of the invention [0003] Aiming at the deficiencies of the prior art, the present invention provides a method...

Claims

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Application Information

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IPC IPC(8): H04L12/26H04L12/24
Inventor 杨函涛
Owner INSPUR SOFTWARE CO LTD
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