Method and system for analyzing network behaviors of mobile terminal users
A behavior analysis and user analysis technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve problems such as inability to accurately identify users, inability to analyze network behavior, etc., to achieve a wide range of effects
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Embodiment 1
[0016] figure 1 It is a schematic diagram of the mobile terminal user network behavior analysis method of the present invention, refer to below figure 1 Describe in detail the composition of each step of the method.
[0017] The user network behavior analysis method includes: a data collection step, a data preprocessing step, a user analysis and mining step, and a data presentation step; wherein,
[0018] The data collection step is to collect the data of the user's mobile Internet through the collection device; the data of the user's mobile Internet includes one or more of the access log data and the signaling log data of the mobile Internet;
[0019] The data preprocessing step is to form an effective data set for user behavior analysis by cleaning and cleaning the collected data, store the data set, and output it to the user analysis and mining module;
[0020] The user analysis and mining step is to classify and analyze the cleaned data sets by matching the mobile Intern...
Embodiment 2
[0029] figure 2 It is a schematic diagram of the mobile terminal user network behavior analysis system of the present invention, refer to below figure 2 Describe in detail the components of each module of the system.
[0030] The mobile terminal user network behavior analysis system includes a data acquisition module, a data preprocessing module, a user analysis and mining module, and a data presentation module; among them,
[0031] The data collection module is used to collect the data of the user's mobile Internet through the collection device; the data of the user's mobile Internet includes one or more of the access log data and the signaling log data of the mobile Internet;
[0032] The data preprocessing module is used to clean and clean the collected data to form an effective data set for user behavior analysis, store the data set, and output it to the user analysis and mining module;
[0033] The user analysis and mining module includes a mobile Internet knowledge b...
Embodiment 3
[0042] The user behavior analysis based on the mobile terminal of the present invention can perform accurate recommendation of mobile advertisements. The details are as follows: an advertiser of maternal and infant products wants to place advertisements for mothers and infant products on the mobile application side. At this time, through the analysis of the user's mobile terminal log, it was found that a message sent by the user's mobile terminal called the API under the domain name "bbpapp.com", and through the matching of the mobile Internet knowledge base, it was known that the user's mobile phone had installed "Baby Full "Plan" mobile application, then we consider this user to be a potential user of mother and baby products. At the same time, we found that this user often visits "api.m.taobao.com", indicating that the user often calls Taobao's API, installs Taobao's mobile application on his mobile phone, and can detect that this user often searches for "toys" on Taobao. ...
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