Keyword optimization processing method and device based on big data
A processing method and keyword technology, which are applied in the field of keyword optimization processing methods and devices based on big data, can solve problems such as consumption, large time cost, and time spent on consultants, and achieve the effects of reducing costs and improving accuracy.
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Embodiment 1
[0031] figure 1 is a schematic flowchart of a big data-based keyword optimization processing method provided in Embodiment 1 of the present invention, and the processing method can be executed by a big data-based keyword optimization processing device, such as figure 1 shown, including the following steps:
[0032] In step S101, the text information to be processed is arranged sequentially and divided into individual characters.
[0033] Each piece of text information to be processed may be a plurality of text information initially determined when keywords are initially placed, or may be keywords originally placed in the account when keywords are subsequently added.
[0034] In this step, the text information is first split into individual words for subsequent processing. The operation of arranging the text information to be processed and splitting them into individual characters preferably includes: arranging the text information to be processed in order, and setting a spac...
Embodiment 2
[0048] Embodiment 2 of the present invention provides a preferred example of a keyword optimization processing method based on the big data-based keyword optimization processing method disclosed in Embodiment 1 of the present invention, such as figure 2 shown, including the following steps:
[0049] Step S201, assuming that the text information specifically includes the following phrases, arrange each text information in order, and set a spacer "!" between each text information, as follows:
[0050] Nokia phones! Samsung phones! Apple phones! How about Nokia phones! IPHONE5s! Smartphones! IPHONE4! IPHONE5! IPHONE4s! Samsung S4! Samsung S3! Samsung S2! !Smart large-screen mobile phone
[0051] Step S202, splitting all the phrases in the above text information into individual characters, and the splitting result is:
[0052] Nokia phones! Samsung phones! Apple phones! How about Nokia phones! IPHONE5s! Smartphones! IPHONE4! IPHONE5! IPHONE4s! Samsung S4! Samsung S3! Samsung S2...
Embodiment 3
[0067] image 3 It is a flow chart of the big data-based keyword optimization processing method provided by Embodiment 3 of the present invention. This embodiment provides an application scenario after core keywords are extracted based on the foregoing embodiments. In the application process of paid search advertisements, the keywords to be placed will be updated according to the advertising effect, and it is necessary to first determine the newly added text information, and then select the keywords for placement. This embodiment can be based on the core keywords already placed in the account words to determine new keywords. Such as image 3 As shown, on the basis of the aforementioned embodiments, after extracting the core keywords from each character string of the merger, the following steps are also included:
[0068] Step S301, deleting text information that does not contain core keywords from the newly added text information;
[0069] Step S302 , in each of the remaini...
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