Method for pushing information actively through label according to anticipated demand and intelligent label system

Abstract

The invention provides a method for pushing information actively through a label according to an anticipated demand and an intelligent label system. The intelligent label system comprises a digital label and guiding information identifier modules storing guiding information. A guiding information reading module capable of reading the guiding information in the guiding information identifier modules is arranged in the digital label. The guiding information identifier modules are distributed in different areas respectively, when the guiding information identifier modules are detected, the guiding information reading module can read the guiding information, and a control module of the digital label plays push information corresponding to the guiding information according to the guiding information read by the guiding information reading module. In a pushing process of advertising information, the digital label judges current behavior of customers through the guiding information, the content which the customers are interested in currently is selected actively and pushed intelligently, information providing for the customers in a fixed mode randomly is abandoned, and a totally intelligent working mode is achieved.

Description

technical field [0001] The invention relates to a method and system for actively pushing information to audiences, in particular to a method and system for actively pushing information to audiences by using digital signage. Background technique [0002] With the continuous development of modern display and audio-visual technology, the application of digital signage has become ubiquitous. Relying on the integration of network and multimedia technology, it is released and processed in the form of media, and timely feedback information is given to target customers. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields. In foreign countries, some people put It is juxtaposed with paper media, radio, television and the Internet, and is called the "fifth media". It effectively improves the traditional poster-style static information qualitative dissemination mode. It combines audio, video and static imag...

AI Technical Summary

Problems solved by technology

Therefore, an effective digital signage should transform all the available resources of the store into attractive information and deliver it to customers. However, no matter which of the above digital signage models lacks a certain degree of active intelligence, it cannot be actively pushed to the most desired information of customers. information, in other words less relevant content

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