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System and method for analyzing network user behavior information

A network user and information analysis technology, applied in the field of network information analysis, can solve the problems of limited smartphone operating system, inaccurate analysis conclusions, inconsistent grouping results, etc. Effect

Inactive Publication Date: 2013-02-27
FOCUS TECH +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This invention has a certain consistency with the present invention in terms of ideas and methods, but there are also defects: the invention performs cluster analysis on the collected user behavior data to obtain user groups, and establishes the relationship between user groups and corresponding behaviors through association rules , then different clustering methods may cause inconsistent grouping results, resulting in inaccurate analysis conclusions. At the same time, this invention is mainly aimed at mobile wireless Internet users, and the supported smart phone operating systems are limited.

Method used

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  • System and method for analyzing network user behavior information
  • System and method for analyzing network user behavior information
  • System and method for analyzing network user behavior information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0059] Embodiment 1 A method for analyzing network user retrieval behavior information

[0060] Step 1: The network user behavior data acquisition module uses the integrated tracking program to acquire website user retrieval behavior data. The tracking program is embedded in the browser to collect user behavior data program code and backend to monitor user behavior Whether the data collection result is abnormal or not is composed of program code; when the user retrieves information according to the requirement, the program code for collecting user behavior data written by Java program automatically records the user name and the information retrieved by the user, and if the user retrieves the required information, it will be recorded The user retrieval behavior data is packaged and sent to the website web server; if the user does not retrieve the required information, when the user leaves the page, the recorded user retrieval behavior data is sent to the website web server; the ...

Embodiment 2

[0082] Embodiment 2 A method for analyzing network user registration behavior information

[0083]Step 1: The network user behavior data acquisition module uses the integrated tracking program to obtain website user registration behavior data. The tracking program is embedded in the browser to collect user behavior data program code and backend to monitor user behavior The program code composition of whether the data collection result is abnormal; when the user visits the MIC English registration page 201, a Session will be created and PageId204 will be generated. If the user refreshes the page, PageId205 will be recreated. When the user fills in the relevant registration information as required (including user Name, password, region, email address, company name, etc.), the program code for collecting user behavior data written by JavaScript programs automatically records user registration behavior data 206, and if the user completes the preset amount of data input, the recorde...

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Abstract

The invention discloses a system and a method for analyzing network user behavior information. The system comprises a network user behavior data obtaining module, a network user behavior data preprocessing module, a network user behavior data storage module, a network user behavior data analyzing module and an analysis result display module, which are connected with each other in sequence; and the method comprises the steps of data collection, data preprocessing, data conversion, data analysis, data displaying and so on. According to the invention, the network user behavior information can be conveniently and rapidly obtained, and integrity, continuity and effectiveness of the user behavior information are guaranteed.

Description

technical field [0001] The invention belongs to the field of network information analysis, in particular to a network user behavior information analysis system and an analysis method thereof. Background technique [0002] With the development of the Internet and the popularization of computers, the number of Internet users has grown rapidly, and network behavior has gradually become one of the most important social phenomena in human behavior. Only by deeply understanding and analyzing the behavior of network users can we discover the influencing factors of user website usage behavior, which will help improve and optimize network-based information services and improve the efficiency of information management and services. [0003] In the context of behavioral information, behavior refers to activities as actions, operations or events and sequences of activities produced by entities in virtual or real organizations in specific situations and circumstances. The present invent...

Claims

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Application Information

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IPC IPC(8): H04L12/24H04L12/26
Inventor 李莉郑一曼熊巍刘欣
Owner FOCUS TECH
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