Method and device for personalized searching of commodities sequenced based on attributes

A search method and commodity technology, applied in the fields of instruments, computing, electrical and digital data processing, etc., can solve the problems of less consideration of commodity attribute information, customers and commodities, and achieve the effect of simple process, fast search speed, and flexible operation.

Inactive Publication Date: 2012-04-18
QINGDAO TECHNOLOGICAL UNIVERSITY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In recent years, many scholars have carried out relevant research on personalized search, but the existing research on personalized search systems rarely consider the relationship between product attribute information and the attributes of customers and products on commercial websites.

Method used

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  • Method and device for personalized searching of commodities sequenced based on attributes
  • Method and device for personalized searching of commodities sequenced based on attributes
  • Method and device for personalized searching of commodities sequenced based on attributes

Examples

Experimental program
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Embodiment

[0017] Commodity information and customer information in the e-commerce website of this embodiment are all stored in the server side, and the user searches the commodity from the custom browser through the client terminal, calls the background program of the server side to select the commodity, and then presents it to the user; its specific Include the following steps:

[0018] Step 101, the user initiates a visit to the e-commerce website from the custom web browser 201, and selects the product attribute information concerned as the search condition by querying and searching; for example, the user wants to buy a laptop, first visits the e-commerce website, selects the laptop Computer product category, and then select the brand, price, CPU type, memory size, and hard disk capacity in the laptop attributes as search criteria according to the degree of personal attention;

[0019] Step 102, sort the product attributes selected by the user; the user only knows a few attributes of...

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PUM

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Abstract

The invention belongs to the technical field of electronic commerce, and relates to a method and a device for personalized searching of commodities in an electronic commerce activity, in particular to a method and a device for personalized searching of commodities which are sequenced based on attributes. The method and the device are used by a user to search and find needed commodities by using a computer during online shopping. The method comprises the following steps of: collecting and analyzing interests of the user in commodity attribute information by analyzing electronic commerce data from the internet; converting the commodity attributes concerned by the user into attribute sequencing knowledge in data mining; merging the attribute sequencing knowledge as future knowledge; clustering the future knowledge by using a semi-supervised clustering method; and finally, sequencing the commodities in a clustering result, and presenting commodity searching results to the user so as to guide the user to select the commodities. The method is simple in technical process, convenient for operation, accurate in information acquisition, scientific in sort order and high in searching speed, and the device is simple in structure and flexible in operation, so the method and the device can be used for replacing a commodity searching technology and commodity searching equipment in the conventional electronic commerce.

Description

Technical field: [0001] The invention belongs to the technical field of e-commerce (computer management), and relates to a method and device for individualized searching of commodities in e-commerce activities, in particular to a method and device for individualized searching of commodities based on attribute sorting, which are used by users when shopping online. Computer searches to find desired items. Background technique: [0002] With the expansion of network business, the types and quantities of online commodities in e-commerce are gradually increasing. As a bridge between users and commodities, search engines are important tools used by buyers when collecting, comparing and analyzing commodity information. At present, most of the search engines used are based on keywords. Users input keywords, and then the system searches according to simple keyword matching strategies. keywords to truly express their own search needs; as consumers’ consumption behavior is gradually b...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 王金龙杜中国朱旺南
Owner QINGDAO TECHNOLOGICAL UNIVERSITY
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