Omni-directional vision-based consumer purchase behavior analysis device

Abstract

The invention discloses an omni-directional vision-based consumer purchase behavior analysis device, which comprises an omni-directional image pick-up device, a cash register and a microprocessor, wherein the microprocessor is used for analyzing consumer purchase behavior according to a panoramic image picked up by the omni-directional image pick-up device and related input information; the omni-directional image pick-up device is placed above the middle space in a shop, so that the omni-directional image pick-up device can acquire a video image in the entire shop; the omni-directional image pick-up device is connected with the microprocessor; the cash register is connected with the microprocessor through a wired network; the microprocessor comprises a video image recording unit, a video image spreading unit, a panoramic object detection unit, a multi-target human body object tracking unit, a video image storage unit, a spatial position custom-tailing unit, a commodity placing position input unit, a commodity attribute input unit and a consumer purchase behavior analysis unit. The device has the advantages of low real-time cost, objective and accurate investigation result, and high intelligence degree and automation degree.

Description

technical field [0001] The invention belongs to the application of omnidirectional vision, computer vision technology, relational database and other technologies in the analysis of consumer purchasing behavior, especially for the analysis of consumer purchasing behavior in small sales outlets such as convenience stores. Background technique [0002] Sales is the last link that commodities go through in the process of market operation, and it is also the key link for commodities to enter the consumption field through the circulation field. Consumers' purchasing behavior is usually realized in a certain shopping place or environment. The pros and cons of the shopping environment have many influences on the psychological feelings of consumers during the purchase process. Therefore, adapting to the psychological characteristics of consumers and providing a good shopping environment are essential conditions for companies to expand product sales, and are also one of the important...

AI Technical Summary

Problems solved by technology

[0017] In order to overcome the deficiencies of existing manual methods to investigate consumers’ purchase behaviors, such as high implementation cost, interference with consumers’ shopping, and difficulty in obtaining objective and accurate survey data, the present invention provides a low real-time cost, objective and accurate survey results, and an intelligent and a highly automated consumer purchase behavior analysis device based on omnidirectional vision

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