Method for establishing access control strategy of mobile value-added service and related device and system

Abstract

The invention provides a method for establishing an access control strategy of a mobile value-added service, a device for establishing a mobile value-added service strategy, and a method and a system for operating the mobile value-added service. The method for establishing the access control strategy of the mobile value-added service comprises the following steps of: acquiring data related to the mobile value-added service of a user from a mobile network; analyzing the data to form a user data view; and establishing a service access control strategy of a corresponding user according to the user data view and a preset service operation strategy. In the invention, the separation of network carrying and strategy establishment in a mobile value-added service network is realized, and user characteristics are applied to the establishment of the user value-added service strategy.

Description

technical field [0001] The present invention relates to the field of mobile value-added services, and more specifically, relates to a method for formulating access control policies for mobile value-added services, a device for formulating mobile value-added business policies, and a method and system for operating mobile value-added services. Background technique [0002] With the rapid development of mobile networks, 3G and even 4G networks have provided high-speed channels for mobile value-added services. Mobile terminals have become PCs. Service providers and content providers have a keen sense of smell and quick response to end users and market demands. Value-added business development provides the possibility. Mobile value-added services have developed rapidly under the combined forces of multiple parties. Then network operators find themselves facing the following problems: (1) gradually become channel providers in the entire value-added service industry chain, it is d...

AI Technical Summary

Problems solved by technology

Then network operators find themselves facing the following problems: (1) gradually become channel providers in the entire value-added service industry chain, it is difficult to become the market leader and obtain considerable benefits from the huge market (2) the entire data service Lack of orderly, effective, and reasonable management and control; (3) Rough business development, lack of segmentation of the user market, unable to launch attractive businesses that bring good returns and word-of-mouth according to user and market needs

On the contrary, users have increasingly strong demands on services, and they have higher and higher requirements for services, content, and quality; (4) Operators have resources such as user information, service usage information, service channels, and billing methods, but cannot Effective use of resources to develop business; (5) Some value-added services, especially those for content, such as content monitoring and filtering, page advertisement insertion, etc., are difficult to deploy and develop in the existing network architecture

In response to the above problems, the industry has proposed many solutions, such as integrated service gateway, fair traffic gateway, PCEF / PCRF / SPR architecture, etc. These solutions can solve problems in channel management, business control, user service division, traffic billing, etc. , but still unable to solve the problems of how to deploy, control, manage, and bill content-based value-added services, and how to apply user characteristic information to the formulation of value-added service strategies

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