Electronic book advertising platform
An advertising platform and e-book technology, applied in business, equipment, data processing applications, etc., can solve problems that affect the investment willingness of e-books, and achieve the effect of increasing the click-through rate and circulation rate
Inactive Publication Date: 2010-08-25
GEOLNFOR SCIENTEK CONSULTANT
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Problems solved by technology
However, e-books have not become the mainstream in the publishing market after many years of development. The reason is that apart from the many technical limitations that e-book-related readers must overcome, more importantly, the relevant service models and payment mechanisms are still to be determined. Standardization and formulation will cause consumers to be unwilling to pay for purchases, which will affect the willingness of publishers to continue investing in e-books
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Abstract
The invention provides an electronic book advertising platform which comprises an electronic platform, wherein an electronic book and advertisement data uploaded by at least one electronic book supply end and at least one advertisement supply end are stored in the electronic platform; a member end uploads a keyword and member basic data and / or a use record to the electronic platform to query a relevant electronic book according to the keyword and select the advertisement data according to the keyword, the member basic data and / or the use record, and the selected advertisement data is inserted into the queried electronic book and transmitted back to the member end. Accordingly, in the way of inserting an advertisement in the electronic book, the member end not only can download the electronic book at low cost and even by being free of charge to improve the click rate and circulation rate of the electronic book, and the aim of selling goods by the advertisement can be achieved.
Description
eBook advertising platform technical field The invention relates to an e-book advertising platform. By placing advertisements in e-books, members can not only download e-books at low prices or even free of charge to increase the click-through rate and circulation rate of e-books, but also achieve advertising and marketing products. the goal of. Background technique In recent years, due to the rapid development of digital technology, digital e-books have become the future development goal of publishers. By promoting the habit of reading e-books, they are in line with the trend of environmental protection. However, e-books have not become the mainstream in the publishing market after many years of development. The reason is that in addition to the many technical limitations that e-book-related readers must overcome, more importantly, the relevant service models and payment mechanisms are still to be determined. Standardization and formulation will cause consumers to be unw...
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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
Inventor 黄国纹刘文懿
Owner GEOLNFOR SCIENTEK CONSULTANT
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