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Method and system for loading internet advertisement in search engine

An Internet advertising and search engine technology, applied in the field of Internet advertising loading, can solve problems such as lack of pertinence, achieve high compatibility, good advertising promotion effect, and increase the frequency of delivery.

Inactive Publication Date: 2010-07-21
林玉好
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Later, Baidu improved its advertisement release, and it mainly promoted China Patent Information Center ( www.cnpat.com.cn ), which means recommending patent search service platforms to users who care about technology and patents; but such promotion is equivalent to fixed promotion, and has nothing to do with user search behavior. No matter what users search for, the recommended advertisements are always relatively fixed. Insufficient targeting, obviously this is back in the realm of traditional advertising

Method used

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  • Method and system for loading internet advertisement in search engine
  • Method and system for loading internet advertisement in search engine
  • Method and system for loading internet advertisement in search engine

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Embodiment Construction

[0028] There are many implementations based on the present invention, which cannot be enumerated here. Some examples that are relatively easy to understand and implement will be provided here to teach those skilled in the art how to implement the present invention. The following definitions are only intended to help those skilled in the art better understand the essence of the present invention, and are not intended to limit the scope of rights of the present invention.

[0029]Advertisement keywords: generally refers to the keywords that search engine service providers (such as Google) sell to advertisers, such as the keyword "flowers". When a user searches for "flowers" and similar keywords in Google; Google's keyword matching program will execute the keyword matching action, and it turns out that the user's input matches the keyword purchased by the above-mentioned customer, so in An advertisement corresponding to the word "flowers" required by the advertiser is loaded on t...

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Abstract

The invention provides a method for loading an advertisement, which comprises: firstly, selecting an advertisement key word, wherein the advertisement key word corresponds to one or more advertisements; secondly, selecting a search key word, wherein the search key word has a corresponding search result and the selected advertisement key word and the selected search key word generally are not matched in the prior art( for example, an advertisement key word 'automobile' and a search key word of 'worm wheel increase' as well as 'exchanger' and 'protocol tree generation'); thirdly, matching the selected advertisement key word with the search result; fourthly, analyzing the matching degree to see if the matching degree reaches a preset value; and finally, if the matching degree reaches the preset value, loading the advertisement according to the result of the analysis. The method and the system can improve the accuracy of the loading of the advertisement.

Description

technical field [0001] The invention relates to Internet advertisement loading technology, in particular to a search engine advertisement loading method and system based on search result analysis. Background technique [0002] The Internet is another emerging information interaction platform after radio and television, and it has penetrated into every corner of people's lives and economic activities. Publishing advertisements on traditional media platforms (such as television or radio) mainly depends on the breadth of the audience on the platform. For example, the advertisers of China Central Television can obtain good advertising effects with the help of its high ratings; however, such costs are relatively high, and not all customers can afford the high advertising costs billed by time. The emergence of Google, Yahoo and other search engines has changed this pattern technically, and many small and medium-sized enterprises and even individuals can publish their own commerci...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 林祥
Owner 林玉好
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