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Method and apparatus used for putting candidate key words advertisement

A technology of advertising placement and subject words, applied in the field of Internet processing, can solve problems such as heavy maintenance workload, limited diversity of subject terms, unresolved conflicts between subject priority and advertisement priority, etc.

Inactive Publication Date: 2009-07-08
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Although this method solves the problem that the subject words are not advertisement words, it requires a lot of maintenance work in order to continuously add new vocabulary to the advertisement thesaurus; and the conflict relationship between theme priority and advertisement priority has not yet been resolved; Since the words sorted by topics are all from the ad thesaurus, the diversity of topic words is limited

Method used

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  • Method and apparatus used for putting candidate key words advertisement
  • Method and apparatus used for putting candidate key words advertisement
  • Method and apparatus used for putting candidate key words advertisement

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Embodiment Construction

[0081] The technical solutions of the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0082] According to the technical solution of the present invention, the extracted candidate subject words are firstly calculated through the advertisement dictionary to calculate the exact advertisement matching weight value of each candidate subject subject word, which is to be rigidly measured by the exact advertisement weight value given in the advertisement dictionary The exact ad match weight value for the candidate keyword. Then, using the advertising context vectors formed by the statistically obtained advertising context vocabulary and corresponding frequency information, the cosine function value between each candidate subject word and the advertisement context vector is calculated as the candidate subject word and the advertisement context vector. Ad similarity between ad context vectors. Take the maximu...

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Abstract

The invention discloses an advertisement delivery method used for candidate keywords, which comprises the following steps: extracting at least one candidate keyword and performing the advertisement and topical computation; confirming weight values of advertisement subjects of the candidate keywords through the computation according to the advertisement and topical computation results obtained in the computation manner, and selecting the candidate keywords for advertisement delivery. The invention further provides an advertisement delivery device used for the candidate keywords. By adopting the technical scheme of the invention, the invention can solve the problem of conflict between the priority of keywords and the priority of advertising words, and the advertisement delivery accuracy is enhanced.

Description

technical field [0001] The present invention relates to the technical field of Internet processing, and more specifically, to a method and device for advertisement delivery of candidate subject words. Background technique [0002] With the development and popularization of Internet technology, the Internet has gradually become an important medium for disseminating information. Among them, online advertising is one of the most important profit models in Internet companies. How to place advertisements in the best way among Internet websites or other contents is the focus of enterprise research. [0003] At present, the general process of advertising promotion based on Internet text content (such as figure 1 shown), the keyword extraction module performs weight calculation and sorting on the extracted candidate keyword, and obtains the feasibility degree of each candidate keyword as a text keyword, and the main reference technology of this degree (such as figure 2 shown), wh...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00
Inventor 王震方高林
Owner TENCENT TECH (SHENZHEN) CO LTD
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