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Method for advertisement delivery, system, terminal equipment and server equipment

A terminal device and server technology, applied in the Internet field, can solve problems such as the inability to actively and accurately place advertisements in a timely manner, and achieve the effects of strengthening relevance, utilizing game resources, and improving accuracy

Active Publication Date: 2009-05-20
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Based on the problems existing in the above-mentioned prior art, the purpose of the embodiment of the present invention is to provide a method, system, terminal device and server device for placing advertisements, which can accurately place and display advertisement content in the game by using the timing of displaying game props , to solve the problem of not being able to actively, accurately and timely advertise in the game

Method used

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  • Method for advertisement delivery, system, terminal equipment and server equipment
  • Method for advertisement delivery, system, terminal equipment and server equipment
  • Method for advertisement delivery, system, terminal equipment and server equipment

Examples

Experimental program
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Embodiment 1

[0047] This embodiment provides a method for placing advertisements, specifically, in a multiplayer interactive game, displaying advertisements on a terminal device that displays a user interface to players, such as figure 2 As shown, the method specifically includes:

[0048] Step 1, the player triggers the content of the props in the game, and displays them in the terminal to make the basic functions of the props take effect;

[0049] Step 2, send the request information including the item identification information (ID, IDentity) at the same time, and the request information is used to request the server to obtain the advertisement data file matching the item; specifically, the request information will include the item identification information Send it to the server device that distributes the advertisement data file through the network;

[0050] Step 3, receiving the advertisement data file matching the prop data file corresponding to the prop identification information...

Embodiment 2

[0087] In this embodiment, the implementation process of placing advertisements in online games will be further elaborated on the method of placing advertisements in games in the embodiment of the present invention. In the network system of interactive games, the parameters of window size and expansion mode can be set in advance in the game client. Specifically, the configured parameters can be generated as HTML files and embedded in the client; when special game props are used, the advertisement window will be triggered , displaying ads such as Figure 9 shown, including:

[0088] Step 201, the player obtains an item matching the advertisement during the game, and uses the item;

[0089] Step 202, when the item is used, the basic function of the item takes effect, and at the same time, the client sends a request to the server according to the trigger when the item takes effect, and the request contains the ID of the item identifying the item;

[0090] Step 203, the server r...

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Abstract

The invention discloses a method, a system, terminal equipment and server equipment for delivering advertisements, which belong to the Internet field. The method comprises the following steps: when the content of a prop in a game is exhibited, a request message containing prop identification information is sent; an advertisement data file matched with a prop data file corresponding to the prop identification information in the request message is received; and the corresponding advertisement content of the received advertisement data file is exhibited according to preset advertisement configuration information. The method strengthens the correlation of the advertisements and games at clients, can purposely delivery advertisement, improve the accuracy of advertisement delivery and the flexibility of delivering the advertisements, and effectively utilize game resources.

Description

technical field [0001] The present invention relates to the field of the Internet, in particular to a method, system, terminal equipment and server equipment for placing advertisements. Background technique [0002] At present, with the rapid development of network technology, there are various forms of using the network to place advertisements, but most of them are non-active advertisements, such as passive display advertisements. However, there is a way of placing advertisements. Due to the lack of pertinence and the inaccurate grasp of the timing of the advertisements, it affects the normal use of users, or reduces the user experience, and is suspected of harassing users. [0003] The above-mentioned methods of passive display and delivery of advertisements are as follows: figure 1 As shown, the advertisement content is displayed embedded in the webpage or game interface, and it will be displayed to the user when the user browses the webpage content of the webpage or run...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F19/00G06Q30/02
Inventor 谭玉婷
Owner TENCENT TECH (SHENZHEN) CO LTD
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