Method for distributing interactive paster advertisement

Abstract

The invention discloses an interactive film advertising releasing method. The method comprises the steps of selecting an original video file, configuring advertising attribute to be implanted, determining an IVM (Interactive Visual Media) configuration parameter, coding the video file, generating an IVM formatted file, downloading the IVM formatted file at the client side, downloading an IVM decoder at the client side, installing the IVM decoder on a universal player by the client side, viewing the IVM formatted file by the client side, counting data viewed at the client side via a first party server, and judging whether the advertising is repeated or expired or not. The purpose that a user cannot watch the identical advertising or the repeated advertising repeatedly can be achieved by the interactive transmission method.

Description

technical field [0001] The invention relates to an advertisement delivery method, and in particular to an interactive patch advertisement delivery method. Background technique [0002] At present, the visible video interaction technology is to complete the final image and sound synthesis on the server, and encode the synthesized video content into a video stream. The video background screen, foreground display elements, audio processing and so on are all implemented on the server side. The function of the client is to accept the encoded video stream and use equipment such as televisions, set-top boxes, computers, etc. to decode it and restore it to video images and sounds to realize video playback. [0003] In the prior art, the interactive video stream is generated on the server side. Because real-time change of screen display content requires an extremely large amount of calculation, and at present this function is mainly realized through various hardware subtitle machin...

AI Technical Summary

Problems solved by technology

These complex interactive video processing techniques are very difficult for traditional centralized interactive video systems

[0006] The traditional video interaction technology is either that the server generates the video screen data stream and then transmits it to the terminal player (specific or general player) for direct screen playback, or uses a dedicated player to play specific video files, such as Real Network's RM / RMVB format, and Microsoft's WMV format, the video media formats of the two companies mentioned above are hindered by the openness and compatibility design of the player, as well as the user's usage habits, etc. At the end, the video interaction technology using inter-frame recognition processing is not only too expensive to develop, but also unable to update the video content in real time

Images