Collection processing method and system for network advertisement operation event information

Abstract

The invention discloses a collection processing method and the system of the operation event information of network advertisement. The method includes: A. the operation event information of the network advertisement is collected to generate an operation event log which includes operation events, operated network advertisement identifications and user identifications for operating the network advertisement; B. the attribute information of the user is obtained according to the user identifications in the operation event log, and then the attribute information is filled in the operation event log; C. the operation event log which is filled with the attribute information of the user is saved; D. the audience statistical analysis calculation is implemented on the stored operation event log to generate an audience statistical report. The system of the invention includes an information collection server, a filling module of user information and a storage and calculation module. Due to the utilization of the invention, the audience analysis cost of the network advertisement can be lowered, the audience coverage is improved, and the accuracy of the audience analysis is improved.

Description

technical field [0001] The invention relates to network information processing technology, in particular to a method and system for collecting and processing network advertisement operation event information. Background technique [0002] The Internet advertising system targets the audience at the netizen group, makes the advertising content into a data format that can be accessed by the Internet browser, and publishes it on the Internet. When the user opens the relevant web page, the online advertisement will be displayed in the browser window. Users can jump to the link corresponding to the advertisement by clicking on these online advertisements. Online advertising has been widely used on the Internet, which can provide advertisers with online product promotion and brand promotion. [0003] For advertisers, it is not enough to just place advertisements. It is also necessary to analyze the events of users operating advertisements, so as to evaluate the effectiveness of ad...

AI Technical Summary

Problems solved by technology

The questionnaire survey method needs to create a special questionnaire for each advertisement, and requires the user to manually input relevant content, the workload is very huge, and the cost is too high

[0006] 2) Low audience coverage

This kind of questionnaire survey is a passive survey method. If users are not interested in the survey, they will not fill in the form, and due to the complicated operation, most users are unwilling to fill in the form, so the number of questionnaires collected is small, which is very difficult for the audience. low coverage

[0007] 3) The information collected is inaccurate

Because many users are unwilling to fill in real personal information in the survey, the collected information is inaccurate, and the accuracy of audience analysis is low

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