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A method and system for broadcasting buffered advertisement in polling mode under the network living broadcast environment

A technology for webcasting and advertising, applied in the field of communication, can solve the problem of low flexibility of playback control, and achieve the effect of improving flexibility

Active Publication Date: 2009-06-24
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The purpose of the present invention is to provide a system for rotating buffered advertisements in a network live broadcast environment, aiming to solve the problem of low flexibility in playing control when rotating buffered advertisements in the prior art

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  • A method and system for broadcasting buffered advertisement in polling mode under the network living broadcast environment
  • A method and system for broadcasting buffered advertisement in polling mode under the network living broadcast environment
  • A method and system for broadcasting buffered advertisement in polling mode under the network living broadcast environment

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Embodiment Construction

[0039] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0040] In the present invention, the server generates a playback index file according to the personalized data reported by the client, and the playback index file includes the corresponding relationship between the buffer advertisement and the channel and the playback attribute of the buffer advertisement. After the client downloads the playback index file and creative file from the server, an advertisement playback queue is generated for each channel according to the playback index file, and the playback strategy is flexibly determined, and the buffered advertisement is played according to the play...

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Abstract

The invention relates to the communication field and provides a method and system for broadcasting buffered advertisements in rotation in a network live broadcast environment. The method includes the following steps: A. The server generates a play index file according to the personalized data reported by the client, the client downloads the creative material file and the play index file from the server, and the play index file includes the corresponding relationship between the buffer advertisement and the channel and Buffering the playback attributes of advertisements; B. The client generates an advertisement playback queue for each channel according to the playback index file; C. The client determines the playback strategy to determine the playback starting point and playback order of the advertisement playback queue, and according to the The playing strategy rotates the buffered advertisements in the advertisement playing queue within the buffering time. The present invention generates a playing index file in the server according to the personalized data reported by the client, and determines multiple optional playing strategies in the client, thereby improving the flexibility of the buffer advertisement playing process.

Description

technical field [0001] The present invention relates to the communication field, and more specifically, relates to a method and system for broadcasting buffer advertisements in a network live broadcast environment. Background technique [0002] With the development of network transmission technology and streaming media technology, multimedia live broadcast services provided through the Internet are becoming more and more popular, and many online live broadcast platforms have emerged, such as PPLive, MySee, PPStream, etc. [0003] Before playing the program, the webcasting software needs to obtain the broadcast data from the Internet. When the broadcast data is received to a certain extent, it will trigger the broadcast and display the screen to the user normally. During the time period from the start of obtaining playback data to the time when the user sees the first frame, the process of the player acquiring and accumulating playback data is called buffering. Before any net...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/18H04L12/28
CPCG11B27/107G11B27/28
Inventor 刘建强
Owner TENCENT TECH (SHENZHEN) CO LTD
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