Identity resolution for consumers with shared credentials

Abstract

According to an embodiment, a data processing system for facilitating consumer identity resolution comprises: a memory storing a plurality of consumer records, each record comprising historical transaction records obtained from at least two different sources; a first logic module adapted to receive a request, the request including consumer credential information that potentially relates to each of the consumer records and a set of contextual transaction data; and a second logic module adapted to select one of the consumer records based on the consumer credential information, contextual transaction data, and historical transaction records. In an embodiment, at least one recommended electronic offer is selected by mapping the credential information to one of the consumer records. In an embodiment, the electronic offer is selected in response to a request for a receipt. In an embodiment, the electronic offer is included in a transaction receipt transmitted to a customer data processing system.

Description

BENEFIT CLAIM / RELATED APPLICATIONS[0001]This application claims the benefit under 35 U.S.C. §119(e) of Provisional Application 61 / 745,566, filed Dec. 22, 2012, and of Provisional Application 61 / 788,009, filed Mar. 15, 2013, the entire contents of each of which applications are hereby incorporated by reference for all purposes as if fully set forth herein.[0002]This application is related to: “Checkout-Based Distributed Of Digital Promotions” by Steven R. Boal, U.S. application Ser. No. 13 / 233,557, filed Sep. 15, 2011; U.S. application Ser. No. 13 / 831,716, filed Mar. 15, 2013; “Checkout-Based Distributed Of Digital Promotions” by Steven R. Boal, U.S. application Ser. No. 13 / 244,817, filed Sep. 26, 2011; “Check-Out Based Distribution And Redemption Of Digital Promotions” by Steven R. Boal, U.S. application Ser. No. 13 / 332,317, filed Dec. 20, 2011; “Automatic Recommendation of Digital Offers to an Offer Provider based on Historical Transaction Data” by Steven R. Boal, Attorney Docket N...

AI Technical Summary

Benefits of technology

The patent text aims to protect certain inventions and innovations. The technical effects of this invention are described in the claims section, which may be used to explain the benefits and benefits of the patent. These benefits may allow for improved performance, efficiency, or other advantages in the production and use of the invention.

Problems solved by technology

For example, an entity that sells product X may determine that it wants to market to persons that have purchased a complimentary product Y within a timeframe of Z. Of course, one problem with targeted marketing is that it is sometimes difficult to ascertain exactly what characteristics to target.

Unfortunately, it is also generally difficult to ascertain whether a given person actually has the targeted characteristics and / or how to actually reach specific persons that have those specific characteristics.

For example, a particular retailer may have no idea that a potential consumer recently purchased product Y from another store, and thus be unable to specifically target marketing for Product X to that potential consumer.

Large-scale targeted marketing is therefore typically difficult to achieve with a high degree of efficiency.

Rather, a marketing entity is typically limited to less efficient targeting techniques, such as targeting specific zip codes or web sites, thus resulting in the marketing entity wasting marketing resources on many persons who do not have the targeted characteristics.

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