Apparel sizing system and method

Abstract

The present invention relates generally to an alternative apparel sizing system and method that replaces the current numerical sizing system with descriptive affirmations. More particularly, the present invention, through the use of the descriptive affirmations, will provide the clothes shopping consumer a more positive shopping experience by improving their overall self-image and psychological well-being.

Description

CROSS REFERENCES[0001]This application claims priority from U.S. Provisional Patent Application Ser. No. 61 / 391,039 filed Oct. 7, 2010 incorporated herein in its entirety by this reference.FIELD OF INVENTION[0002]The present invention relates generally to the field of clothing. More particularly, it concerns an apparel sizing system and method for providing a more positive shopping experience by enhancing the mood and self-image of the customer.[0003]The present invention relates to an apparel sizing system and method. More particularly, but not exclusively, the present invention relates to an alternative sizing system to the current numeric system incorporating positive, descriptive terms on clothing apparel tags and labels.BACKGROUND OF THE INVENTION[0004]The clothes shopping experience is often a time consuming, frustrating process that many clothes shopping consumers find detrimental to their self-esteem. The inconsistencies in the current apparel sizing system contribute to the...

AI Technical Summary

Benefits of technology

The invention provides a system and method for apparel sizing that uses descriptive affirmations to replace traditional size designations. A method involves assigning a descriptive affirmation to a traditional size designation and creating a tag with the affirmation for the clothing. This allows for a more accurate fit and eliminates the need for a separate size chart. The invention also includes an alternative sizing chart with both traditional and descriptive affirmations. The technical effect is improved fit and comfort for clothing wearers.

Problems solved by technology

The clothes shopping experience is often a time consuming, frustrating process that many clothes shopping consumers find detrimental to their self-esteem.

The inconsistencies in the current apparel sizing system contribute to the intimidating nature of this process.

Unfortunately for the consumer, no universal sizing standard has been adopted by clothing manufacturers and designers.

The lack of a universal sizing standard has resulted in assigning a numerical value to an article of clothing that will vary between different manufacturers.

While admirable in their efforts to boost the self-esteem of consumers, manufacturers practicing vanity sizing only contributes to the confusion and frustration experienced by today's clothes shopping consumer.

With the lack of sizing standards and the practice of vanity sizing, consumers are left confused as to their body image and proportions in the context of purchasing articles of clothing.

Confusion as to a consumer's body image and proportions can have detrimental effects on the clothes shopping consumer's self-esteem.

The failure in this line of reasoning lies in the fact that the label or tag containing the size designation is not visible to the public but hidden on the inside of the article of clothing.

While men may not necessarily follow this same line of logic, many times they fail to acknowledge their ever-expanding waistline and continue to purchase the same size pant from younger years choosing instead to allow the waistline to sink lower and lower on their abdomen.

The current inconsistencies in the numerical sizing system used by most clothing manufacturers fail to address the psychological impact on the consumer but instead choose to adhere to an unachievable and often computer enhanced body image for their clothing designs leaving the average consumer confused and insecure in their self-image.

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