Systems and methods for associating social media systems and web pages

Abstract

Systems and methods for the creation and management of electronic associations between social media systems and web pages. Such associations promote greater interactions between web page visitors and users of social media pages. A social graph management system (SGMS) receives information related to a web page, and creates associations between the web page and social media pages. A process of creating such associations involves configuration of social media software for insertion into the web page. Furthermore, creating associations also involves creation of an intermediary page (and related data structures) by the SGMS in order to direct traffic between the web page and social media pages. User activity in the web page is tracked in addition to web traffic arriving at the intermediary page at subsequent times for computation of various analytics.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation-in-part application, and claims the benefit of and priority under 35 U.S.C. §120 to U.S. patent application Ser. No. 12 / 859,675 filed Aug. 19, 2010 and entitled “Systems and Methods for Managing Marketing Programs on Multiple Social Media Systems”, which in turn claimed the benefit of and priority under 35 U.S.C. §119(e) to U.S. Provisional Patent Application No. 61 / 235,277 filed Aug. 19, 2009, and entitled “Social Relationship Manager System and Method.” In addition, the present application also claims benefit of and priority under 35 U.S.C. §119(e) to U.S. Provisional Patent Application No. 61 / 369,560, filed Jul. 30, 2010, and entitled “Open Graph Management and Publishing”. All of the above-referenced applications are hereby incorporated by reference as if set forth herein in their entireties.TECHNICAL FIELD[0002]The present disclosure relates generally to the creation and management of associations b...

AI Technical Summary

Benefits of technology

[0015]Briefly described, and according to one embodiment, aspects of the present disclosure generally relate to systems and methods creating and managing associations between social media systems and web pages, using an embodiment of the social graph management system (SGMS) disclosed herein. In one embodiment, aspects of the present disclosure relate to an improved system or method for creating social graph objects within traditional web pages, and subsequently maintaining and managing the social graph objects and related information. According to yet another embodiment, aspects of the present disclosure relate to systems and methods for inserting social media plugins into web pages, and managing the use of, user interaction with, and information relating to the inserted social media plugins. In yet another embodiment, aspects of the present disclosure relate to systems and methods for creating and managing associations between social graphs (generated due to the interactions between individuals, organizations, and corporate entities on social media systems) and web pages owned by individuals, organizations and corporate entities.

Problems solved by technology

Thus, a user's social graph is a complex digital footprint of all such relationships wherein owners of social media pages constitute the nodes of the social graph.

Despite the aforementioned benefits provided by social media plugins, it will be understood that the process of configuring social media plugins before insertion into a web page can be quite complicated and even cumbersome, depending on the social media plugin and the associated social media system.

Unfortunately, and as will be known to one of ordinary skill, in many scenarios, web pages and systems associated with them often crash (break down) unexpectedly.

In a related scenario, a web page hosting service provider may need to be changed for convenience or financial reasons, or further, the servers that host a web page might unexpectedly crash due to unforeseen circumstances.

Unfortunately, in such scenarios, associations (linkages) created between the web page and social media systems are broken, and sometimes even lost.

This is highly undesirable as this causes frustration to users of social media pages who are affected due to the broken associations, and possibly loss of customers for businesses that use web pages and associated social media pages to attract customers and transact business.

Consequently, there is a long-felt but unresolved need for consolidated systems and methods that facilitate flexible yet robust associations between web pages and social media pages.

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