Enhancing charity portal website and methods to help people support charity by making their life activities and every charity donation go farther

Abstract

A non-profit method and system for an enhanced charity portal website. The present invention is able to provide a plurality of charities that donors can contribute to. The present invention allows users to create activity or cause profiles in which donors can support the cause. Each activity profile is associated with a charity of choice by the user. The website of the present invention is maintained using the revenues earned through its advertisements and shopping services. All of the revenue earned minus the cost for the website maintenance is donated to the charity in addition to outside donor donations.

Description

[0001]The current application claims a priority to the U.S. Provisional Patent application Ser. No. 61 / 326,657 filed on Apr. 22, 2010, the U.S. Provisional Patent application Ser. No. 61 / 358,413 filed on Jun. 25, 2010, the U.S. Provisional Patent application Ser. No. 61 / 363,910 filed on Jul. 13, 2010, and the U.S. Provisional Patent application Ser. No. 61 / 421,063 on Dec. 08, 2010.FIELD OF THE INVENTION[0002]The present invention relates generally to a website and business method designed to implement a nonprofit business approach that seeks to inspire, promote, and enhance charitable giving. The present invention is an enhanced charity portal with thousands of charities for donors to choose form.BRIEF DESCRIPTION OF THE PRIOR ART[0003]The prior art of charity portal websites includes some websites such as JustGive.org. JustGive, for example, is a nonprofit, but it is very different from my website in that JustGive acquires and processes the individual-donor funds, subsequently mail...

AI Technical Summary

Benefits of technology

[0023]It will be the first website to transparently add additional funds to all donations, which will also include conventional donations. These donations will be launched through the site or confirmed from any linked charity site. The additional donated funds will come from advertising and shopping on ...

Problems solved by technology

Moreover, these sites offer nothing else other than the charity shopping, and they have no aim of raising charitable donations overall, apart from the donations made by the product- or service-selling companies that have agreed to donate a percentage of the product purchase price.

Presumably, consumers may “police” this process as they will not pay more for a good on a shop-for-charity site than they could pay elsewhere; this may not be the case, however, as the charity donation gives the consumer an additional sense of satisfaction from purchasing the product.

More importantly, perhaps, companies selling their goods on shop-for-charity sites may police themselves in the sense that they fear losing both the benefits of cause-related marketing and corporate reputation if they are found to be systematically charging consumers higher prices on these sites.

This has a distinct advantage of allowing into the process many worthwhile small charitable causes; however, it also “clogs” the very large automated list of causes, in some cases with quite questionable “causes,” making it harder for consumers to perceive or find the larger or higher-rated or more reputable national and local charities they are more familiar with.

The latter fact is not easy to learn.

GreaterGood's site organization is also relatively complicated with different “sister” charity sites.

Other charitable-donation and cause supporters such as the Case Foundation are actively involved with various related activities on the web, but like the above websites, none of these offer the specific distinctive features and combination of services on my website.

Some of the for-profit-owned charity websites have raised skepticism at times due to their for-profit focus and limited transparency, and this may have tended to inhibit their popularity and growth.

This is actually a relatively complicated question, however, due to the tax laws, etc., which make it easier for for-profit organizations to attract capital, innovate, and market, etc.

The prior art of traditional charity promotion still often involves costly solicitation methods that must siphon away some of the funds donated.

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