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Stacked product array with enhanced visibility and recognition

a product array and product technology, applied in the field of packaging, can solve the problems of increasing the difficulty and time-consuming of consumers to easily see, recognize and find products, and require additional materials, and achieve the effect of significantly increasing the visibility and recognition of the array of products, and quickly “cutting through the visual clutter”

Inactive Publication Date: 2007-10-18
THE PROCTER & GAMBLE COMPANY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0008] It has now been found that since the area of the continuous larger visible graphic is significantly larger than the average area of the visible graphics, the visibility and recognition of the array of products is significantly increased. Such an improved stacked product array also helps a consumer recognize the product from farther away and also to more quickly “cut through the visual clutter” in the store, in order to find a desired product in a crowded warehouse store, supermarket, or club store.

Problems solved by technology

However, in many stores, especially in, for example, warehouse stores, supermarkets, and / or club stores such as Wal-Mart, Carrefour, Target, Kroger, Aldi, Tesco, Sam's Club, Costco, etc., many thousands of products are displayed simultaneously, leading to low visibility for individual products.
Similarly, with the growing incidence of some stores marketing and displaying their own products in colors and packages which are increasingly similar to those of consumer products companies' products, it is becoming increasingly difficult and time consuming for consumers to easily see, recognize and find the products they desire.
However, such methods require additional materials other than the product themselves.
Such methods may also take up additional floor space and / or store volume which is essentially “dead-space” which can not be used to store or display actual products for sale, and thereby decreases floor utilization efficiency.

Method used

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  • Stacked product array with enhanced visibility and recognition
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  • Stacked product array with enhanced visibility and recognition

Examples

Experimental program
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example 1

[0041] A first stacked product array according to FIG. 1 is formed by providing 4 individual products in the form of boxes. Each box is of substantially identical dimensions, are rectangular on 4 sides and square on 2 sides, and hold about 1 kg of granular laundry detergent. Each individual product contains a visible graphic containing two edges which match with the corresponding edges of two separate other individual products as in FIG. 1. Each visible graphic on the 4 boxes is different, but each box also contains a separate visible graphic of the Ariel logo and the Atomium.

[0042] A manufacturing line assures that the individual products are stacked appropriately such that the combination of the visible graphics forms a single continuous larger visible graphic of the Ariel logo and the Atomium. The area of the continuous larger visible graphic is about 4 times lager than the average area of the visible graphics. A second stacked product array is then provided and stacked immediat...

example 2

[0043] A stacked product array according to FIG. 5 is provided by producing 27 individual products in boxes having substantially identical dimensions. Each box contains a visible graphic and is stacked appropriately by hand in the store to form a rough cube. All four horizontal sides of the cube each contain a continuous larger visible graphic, however each of these four continuous larger visible graphics is different.

example 3

[0044] A stacked product array according to FIG. 5 is provided by producing 27 individual products in boxes having substantially identical dimensions. Each box also initially contains identical graphics, and are aligned and stacked by hand in the store to form a rough cube 3 individual products wide, 3 individual products tall and 3 individual products deep. A continuous larger visible graphic which is printed onto a poster-sized sheet of paper and which is substantially identical in size to one side of the cube is then prepared. The continuous larger visible graphic is then cut up into 9 visible graphics whose size and shape correspond to the side of the individual products. Each visible graphic is then affixed to the corresponding individual product so as to re-form the continuous larger visible graphic.

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Abstract

A stacked product array possesses a plurality of individual products. Each individual product contains a visible graphic designed such that each visible graphic is different. However, when the individual products are aligned together at least one edge of each visible graphic matches at least one edge of at least one other visible graphic. So, when the individual products are stacked appropriately the combination of the visible graphics forms at least one continuous larger visible graphic whose area is larger than the average area of the visible graphics. A process for enhancing the visibility and recognition of a sacked product array is also provided.

Description

CROSS REFERENCE TO RELATED APPLICATION [0001] This application is a being filed under 35 U.S.C. 120 and is a continuation of PCT Application No. IB2006 / 054857, filed Dec. 14, 2006, which claims the benefit of U.S. Provisional Application No. 60 / 754,064 filed on Dec. 27, 2005, U.S. Provisional Application No. 60 / 754,144 filed on Dec. 27, 2005 and U.S. Provisional Application No. 60 / 845569 filed on Sep. 19, 2006.FIELD OF THE INVENTION [0002] The present invention relates to packages. Specifically, the present invention relates to packages containing artwork. BACKGROUND OF THE INVENTION [0003] Products such as laundry detergents, cereals, tissues, etc. are often sold as individual products which are often stacked together in the store, during shipment, etc. Such products are often contained in boxes. Typically, each box then contains an identical graphic (i.e., artwork) thereupon which identifies the product, provides information to the consumer, and may also provide aesthetic benefits...

Claims

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Application Information

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IPC IPC(8): B65D65/38
CPCB65D5/42B65D21/0209B65D71/0088G09F23/00B65D2571/00061G06Q10/06G06Q30/02B65D2203/00
Inventor PICZON, RHINN PAUL LUCERO
Owner THE PROCTER & GAMBLE COMPANY
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