Methods and apparatus for transferring product information from manufacturers to retailers and distributors via the Internet
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[0018] The preferred embodiment of the present invention takes advantage of three existing and highly successful technologies: the Internet, the Internet Domain Name System (DNS), and the EAN-UCC universal product code system. In accordance with the present invention, the Internet and the DNS are employed to provide low cost, worldwide, bi-directional communication which enables product information to be requested by and sent to any person or firm using one or more universal product codes as information access keys. The universal product code system is in widespread use to uniquely identify each of the thousands of different suppliers and millions of different items that are warehoused, sold, delivered and billed throughout commercial channels of distribution. In accordance with the invention, the Internet Domain Name System is used in a new way to act as a product code translator for resolving domain names containing all or part of a universal product code into a cross-referenced I...
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