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Buckslip lead generation system

a lead generation and tracking system technology, applied in the field of retail systems, can solve the problems of large marketing expenses, time-consuming and expensive strategies for retailers, and unreliable returns, and achieve the effect of reducing the number of sales and marketing expenses, avoiding the need for large marketing expenses, and ensuring the service is provided to consumers

Inactive Publication Date: 2006-09-21
PETCARE INSURANCE BROKERS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this latter strategy can be time consuming, costly and legally taxing for retailers because the sale of many of the services to consumers are subject to state legislation.
The provision of services to consumers usually requires large sums of marketing expenses but with unknown returns.

Method used

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  • Buckslip lead generation system
  • Buckslip lead generation system
  • Buckslip lead generation system

Examples

Experimental program
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Effect test

Embodiment Construction

[0054] The present invention provides a method, system and product for generating sales leads using brochures or coupons in a retail store to promote a service from a service provider.

[0055] Briefly stated, the present invention provides an efficient way to generate well targeted sales leads using a retail customer loyalty program in conjunction with a promotional coupon or brochure having a UPC. The UPC of the novel brochure is used indicate a customer's interest in a service offered by a service provider. Customers who are interested in benefiting from the advertised promotion for the service are encouraged to scan the brochure along with their purchases at the point-of-sale device at checkout.

[0056] The UPC is associated with a zero value sale and it identifies the customer who presented it, as interested in the promoted service. Scanning the UPC triggers the retail computer system to track customers who have scanned the brochures, retrieve the customers' contact information an...

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PUM

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Abstract

A system and method for generating well qualified sales leads to a service provider, using a novel buckslip, brochure or coupon promoting a product or service not usually carried by a retailer. The buckslip has a universal product code (UPC) barcode which can be scanned at a retailer's point-of-sale device, along with the customer's retail loyalty card or other unique identifier that is linked to a database of customer contact information. The buckslip provides instructions to the customer to contact the service provider to purchase the service. In a daily process, the service provider sends a list of the customers who have purchased the service, to the retailer. The retailer then sends a list to the provider with contact information for interested customers who have not yet purchased the service, within a predetermined time period.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS [0001] This is the first application filed for the present invention. MICROFICHE APPENDIX [0002] Not Applicable. TECHNICAL FIELD [0003] The present invention relates to retail systems and more particularly to a retail loyalty customer lead generation and tracking system. BACKGROUND OF THE INVENTION [0004] The provision of goods (e.g. food and clothing) and services (e.g. insurance, medical services and banking) to today's consumers are manifested through a variety of channels and in a variety of different outlets including those of both retailers and service providers. A number of large scale retailers have attempted to branch out from solely offering goods to consumers and have expanded to offer services that are more traditionally provided by service providers. However, this latter strategy can be time consuming, costly and legally taxing for retailers because the sale of many of the services to consumers are subject to state legislation. [0...

Claims

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Application Information

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IPC IPC(8): G06F17/00G07G1/14
CPCG06Q20/387G06Q30/02G06Q30/0226G06Q30/0236G06Q30/0238G06Q30/0268
Inventor TENNISON, GLENWARREN, EDWARDMETRAS, ROBERT
Owner PETCARE INSURANCE BROKERS
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