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Intelligent advertisement putting method and device, equipment and storage medium

An advertising and intelligent technology, applied in the fields of instruments, computing, electrical digital data processing, etc., can solve problems such as low accuracy, inability to maximize the revenue of media advertising, and reduce the accuracy of intelligent advertising strategies, so as to improve accuracy. The effect of improving the matching accuracy rate

Active Publication Date: 2022-08-09
杭州新航互动科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Existing solutions cannot realize accurate advertising delivery to users, and cannot achieve multi-dimensional and fine-grained management, which greatly reduces the accuracy of smart advertising delivery strategies, fails to maximize the advertising revenue of the media, and cannot satisfy the accuracy of advertising provided by the advertising provider. Delivery requirements, that is, the accuracy of existing solutions is low

Method used

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  • Intelligent advertisement putting method and device, equipment and storage medium

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Embodiment Construction

[0027] Embodiments of the present invention provide a method, apparatus, device and storage medium for delivering smart advertisements, which are used to improve the accuracy of delivering smart advertisements. The terms "first", "second", "third", "fourth", etc. (if present) in the description and claims of the present invention and the above-mentioned drawings are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It is to be understood that data so used may be interchanged under appropriate circumstances so that the embodiments described herein can be practiced in sequences other than those illustrated or described herein. Furthermore, the terms "comprising" or "having" and any variations thereof are intended to cover non-exclusive inclusion, for example, a process, method, system, product or device comprising a series of steps or units is not necessarily limited to those expressly listed steps or units, but may inclu...

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Abstract

The invention relates to the field of artificial intelligence, and discloses an intelligent advertisement putting method and device, equipment and a storage medium, which are used for improving the accuracy of intelligent advertisement putting. The method comprises the following steps: if a target user accords with a preset user type, matching a questionnaire template according to user data, and performing path segmentation analysis on the questionnaire template to obtain a front-section question path and a rear-section question path; generating a front end node and a front answer path corresponding to the questionnaire template based on the front question path, and performing user real attribute real-time analysis on the target user to obtain a real-time analysis result; according to the real-time analysis result, path updating is carried out on the rear-section question path, and a target end node and a target answer path are generated; inputting the target end node and the target answer path into a questionnaire data processing model for user real demand analysis, and generating a user real demand; and performing intelligent advertisement putting on the target user according to the real demand of the user.

Description

technical field [0001] The present invention relates to the field of artificial intelligence, and in particular, to a method, device, equipment and storage medium for placing an intelligent advertisement. Background technique [0002] With the rapid development of computer technology, Internet media has become an important channel for enterprises to advertise due to its wide audience and high communication efficiency. In order to maximize the advertising revenue of the media, the advertising resources of the advertising provider are put into the media to realize the realization of the advertising space of the media. [0003] Existing solutions cannot achieve precise advertisement placement for users, and cannot achieve multi-dimensional and refined management, thus greatly reducing the accuracy of intelligent advertisement placement strategies, maximizing the advertising revenue of the media, and failing to meet the precise advertising requirements of advertising providers. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9535G06F40/186
CPCG06Q30/0255G06Q30/0277G06F16/9535G06F40/186
Inventor 易星
Owner 杭州新航互动科技有限公司
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