Downhole enterprise product market strategy decision-making method and system based on product involving degree

A strategy decision-making and strategy technology, applied in the computer field, can solve problems such as difficulties, complex decision-making process, market strategy selection, etc., and achieve the effect of easy operation

Pending Publication Date: 2022-05-27
UNIV OF SCI & TECH OF CHINA +1
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

In addition, it has become a new trend to analyze the company's market strategy with product involvement as the entry point. However, it has also been noticed that because product involvement involves many factors, it often complicates the decision-making process of the company and the choice of market strategy. and difficulties

Method used

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  • Downhole enterprise product market strategy decision-making method and system based on product involving degree
  • Downhole enterprise product market strategy decision-making method and system based on product involving degree
  • Downhole enterprise product market strategy decision-making method and system based on product involving degree

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Embodiment 1

[0023] like figure 1 As shown, an oligopolistic enterprise product market strategy decision-making method based on product involvement provided by an embodiment of the present invention includes the following steps:

[0024] Step S1: Use market information to update consumer involvement information, and use market positioning rules to construct market strategies, including: separation equilibrium strategy and mixed equilibrium strategy; based on separation equilibrium strategy and mixed equilibrium strategy, respectively establish corresponding profit functions of oligopolistic enterprises ;

[0025] Step S2: Based on different market strategies, the profit function is respectively derived with respect to product quality and advertising investment, so as to obtain the corresponding optimal price decision, quality decision and advertising decision;

[0026] Step S3: Bring the optimal price, the optimal quality decision and the optimal advertising decision into the correspondin...

Embodiment 2

[0090] like figure 2 As shown, an embodiment of the present invention provides a product market strategy decision-making system for oligopolistic enterprises based on product involvement, including the following modules:

[0091] A profit function module 41 is constructed, which is used to update consumer involvement degree information using market information, and use market positioning rules to construct market strategies, including: separation equilibrium strategy and mixed equilibrium strategy; based on the separation equilibrium strategy and mixed equilibrium strategy, respectively establish The profit function of the corresponding oligopolistic firm;

[0092] The profit function derivation module 42 is used for derivation of the profit function with respect to product quality and advertising investment amount based on different market strategies, so as to obtain the corresponding optimal price decision, quality decision and advertising decision;

[0093] The obtaining ...

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Abstract

The invention relates to an boring enterprise product market strategy decision-making method and system based on product involving degree, and the method comprises the steps: S1, updating consumer involving degree information through market information, and constructing a market strategy through employing a market positioning rule, and the market strategy comprises a separation balance strategy and a hybrid balance strategy; respectively establishing profit functions of corresponding boring enterprises based on a separation equalization strategy and a hybrid equalization strategy; s2, on the basis of different market strategies, derivation is carried out on the profit function about the product quality and the advertisement input amount, and then a corresponding optimal price decision, a quality decision and an advertisement decision are obtained; and S3, bringing the optimal price, the optimal quality decision and the optimal advertisement decision into the corresponding market strategies to obtain the balanced profit of the boring enterprise, and taking the market strategy with the maximum balanced profit as the optimal boring enterprise product market strategy. The method provided by the invention has few solving steps, is easy to operate, and can quickly obtain the optimal product market strategy.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a product market strategy decision method and system of an oligopolistic enterprise based on product involvement. Background technique [0002] With the rapid development of product market diversification and the prevalence of highly personalized precision marketing methods, consumers are becoming more and more familiar with products. In-degree heterogeneity. In order to better meet the needs of consumers and thus sell products with higher added value, enterprises need to consider the changes in the involvement of consumers in such products, propose specific product design and marketing methods, and formulate specific product design and marketing methods. More flexible market strategies for better revenue management. [0003] At present, there are abundant researches on product design or marketing based on consumer characteristics, but few consider both at the same time. The ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/0637G06Q10/06395G06Q30/0206G06Q30/0242
Inventor 陈克红郑圣明余玉刚张娜
Owner UNIV OF SCI & TECH OF CHINA
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