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Marketing method and system based on Internet e-commerce live broadcast platform

A live broadcast platform and Internet technology, applied in the field of Internet live broadcast, can solve the problems of a large audience base for live broadcast marketing and the inability of brand marketing to target live broadcast users, and achieve the effect of improving the quality of marketing

Pending Publication Date: 2021-11-16
广州微行网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present application provides a marketing method and system based on an Internet e-commerce live broadcast platform, which solves the technical problem in the prior art that there is a large audience base for live broadcast marketing, and brand marketing cannot locate and enter live broadcast users, and achieves Internet-based User portraits complete the formation of group labels, and then can improve the technical effect of marketing quality with the precise positioning of audience groups

Method used

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  • Marketing method and system based on Internet e-commerce live broadcast platform
  • Marketing method and system based on Internet e-commerce live broadcast platform
  • Marketing method and system based on Internet e-commerce live broadcast platform

Examples

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Embodiment 1

[0024] like figure 1 Shown embodiment the present application provides a method for Internet marketing electricity supplier broadcast platform, based on the method comprises:

[0025] Step S100: obtaining the first product category information of the first broadcast;

[0026] Step S200: obtaining a first population of the first category of goods purchase information;

[0027] Specifically, the first product category information for one of the types of goods category information for all goods in the marketing of the first broadcast live broadcast, in which the first to be broadcast live on the Internet broadcast platform live marketing platform, further, the first buying group for the purchase of the first type of merchandise to purchase a collection of the masses of users, specifically, due to the sale of brand marketing will be the sale of various types of goods such as clothing, home, luggage, shoes and other different types of commodities, therefore, the need for further refine...

Embodiment 2

[0093] Based on the marketing method based on the Internet e-commerce live broadcast platform, the present invention provides a marketing system based on Internet e-commerce live platforms, such as figure 2 As shown, the system includes:

[0094] The first obtaining unit 11, the first obtaining unit 11 is used to obtain the first commercial product information;

[0095] Second obtaining unit 12, the second obtaining unit 12 is used to obtain a first purchase population of the first commercial product information;

[0096] The third obtaining unit 13, the third obtaining unit 13 is used to obtain a first consumption record information of the first purchase group, wherein the first consumption record information is the first purchase group for the first Consumption record of commercial products;

[0097] The fourth obtaining unit 14, the fourth obtaining unit 14 is used to obtain the first consumer evaluation information of the first purchase group by the first consumption record in...

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Abstract

The invention discloses a marketing method and system based on an Internet e-commerce live broadcast platform. The method comprises the steps of obtaining a first purchase group of first commodity category information in first live broadcast; obtaining first consumption record information of the first purchase group; obtaining a first attention preference keyword of first consumption evaluation information according to the first consumption record information to form a first group label; obtaining first social account information of the first purchase group and carrying out life scene keyword; obtaining a first life scene keyword by constructing a life scene keyword library and screening according to the first preset word frequency; obtaining a first copy writing keyword of the first live broadcast according to the first group tag and the first life scene keyword; and sending the first copy writing keyword to a first copy writing person. The technical problems that in the prior art, the cardinal number of live marketing audiences is large, and brand marketing cannot locate users entering live broadcasting are solved.

Description

Technical field [0001] The present invention relates to a live Internet related areas, particularly, to a method and system for Internet marketing electricity supplier broadcast platform. Background technique [0002] With the improvement of Internet and mobile terminal equipment, webcast rapid development, many platforms, become an integral part of information dissemination, has gradually developed a variety of different forms. Among them, live marketing by means of low cost, high efficiency, wide spread, high cash flow and other advantages, in recent years has developed by leaps and bounds in, and with the video of the social platform, so that the distance interactive live broadcast of a growing marketing the more popular. But the live marketing at user scale growth in spending power level No significant change significantly. [0003] However, the present inventors of the present application in the process of implementing the technical solutions according to embodiments of the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q50/00G06F40/30G06N3/08
CPCG06Q30/0631G06Q50/01G06F40/30G06F40/237G06N3/08
Inventor 不公告发明人
Owner 广州微行网络科技有限公司
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