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Attribution analysis method and device, electronic equipment and storage medium

An analysis method and impact factor technology, applied in the field of data processing, can solve the problem that the accuracy of the attribution analysis method is not high enough, and achieve the effect of solving the problem that the accuracy is not high enough, ensuring the integrity, and improving the accuracy

Active Publication Date: 2021-08-31
CHINA PING AN PROPERTY INSURANCE CO LTD
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Problems solved by technology

[0003] The present invention provides an attribution analysis method, device and computer-readable storage medium, the main purpose of which is to solve the problem that the accuracy of the attribution analysis method is not high enough

Method used

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  • Attribution analysis method and device, electronic equipment and storage medium
  • Attribution analysis method and device, electronic equipment and storage medium
  • Attribution analysis method and device, electronic equipment and storage medium

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specific Embodiment approach

[0120] In detail, the specific implementation of each module of the attribution analysis device 100 is as follows:

[0121] Step 1. Obtain an original data set, and perform field renaming processing on the original data in the original data set to obtain an initial data set.

[0122] In the embodiment of the present invention, the original data set may be obtained from one or more data sources such as a client and a server.

[0123] For example, the original data set is related data in the smart customer service scenario on the AEther platform.

[0124] Further, the field renaming process is performed on the original data in the original data set to obtain the initial data set, including:

[0125] Identify the English field names contained in the raw data;

[0126] Obtain the Chinese field name matching the English field name from the pre-created field set;

[0127] Using the Chinese field names to replace the corresponding English field names in the original data to obtain...

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Abstract

The invention relates to a data processing technology, and discloses an attribution analysis method, which comprises the following steps of: renaming fields of an original data set to obtain an initial data set, and replacing abnormal values in the initial data set to obtain a standard data set; identifying a to-be-attributed variable in the standard data set and a corresponding influence factor set, and filling the influence factor corresponding to the missing value by using the filling value to obtain a target influence factor set; and calculating correlation coefficients of the target influence factor set and the to-be-attributed variables, determining the target influence factors of which the correlation coefficients are greater than a correlation threshold as standard target influence factors, and analyzing the to-be-attributed variables according to the standard target influence factors and the correlation coefficients corresponding to the standard target influence factors to obtain a result. In addition, the invention also relates to a block chain technology, and the correlation coefficient can be stored in a node of a block chain. The invention further provides an attribution analysis device, electronic equipment and a computer readable storage medium. The invention can solve the problem that an attribution analysis method is not high enough in accuracy.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to an attribution analysis method, device, electronic equipment and computer-readable storage medium. Background technique [0002] The development of Internet technology promotes the rapid development of big data technology. Attribution analysis is a technology in the field of big data technology. Attribution analysis is to analyze the data collected through various channels to obtain the information implied by the data. For example, e-commerce websites usually launch multiple activities at the same time, and a product may appear in multiple activities. Therefore, attribution analysis is required to determine the different conversion rates of different activities for products. In the existing attribution analysis methods, there are problems such as data fragmentation and data loss when performing attribution analysis, so it is often impossible to obtain accurate imp...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0201G06F18/214
Inventor 陈林吴彬
Owner CHINA PING AN PROPERTY INSURANCE CO LTD
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