Advertisement putting method, advertisement putting server, client and advertisement putting system
A technology of advertisement placement and placement method, applied in the field of communication, can solve the problems of single location, low conversion rate, low advertisement attractiveness, etc., and achieve the effects of diverse placement locations, flexible placement locations, and increased relevance.
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[0071] In-frame advertisements (5S pre-advertisement, 15S pre-advertisement, 15S post-advertisement, etc.) are currently more commonly used video advertisements. Taking the 5S pre-roll advertisement as an example, it is a 5S pre-roll advertisement displayed in the form of graphics or video before the video content is played.
[0072] The inventors found that the existing in-frame advertisements are limited by a single position and are not highly relevant to video content. For example, consider the following scenario. A certain brand of car appears in the video. According to the current advertising method, the pre-roll advertisement of the car will be displayed before or after the video is played, and cannot be associated with the video content. Therefore, the current in-frame advertisements are less attractive and have a lower conversion rate.
[0073] In view of this, the embodiments of the present invention provide an advertisement placement method for exploring advertiseme...
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