Advertisement putting method, advertisement putting server, client and advertisement putting system

A technology of advertisement placement and placement method, applied in the field of communication, can solve the problems of single location, low conversion rate, low advertisement attractiveness, etc., and achieve the effects of diverse placement locations, flexible placement locations, and increased relevance.

Pending Publication Date: 2021-06-29
HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The inventor found that the existing in-frame advertisements are limited by a single position and are not highly relevant to the video content, so the advertisements are less attractive and have a lower conversion rate

Method used

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  • Advertisement putting method, advertisement putting server, client and advertisement putting system
  • Advertisement putting method, advertisement putting server, client and advertisement putting system
  • Advertisement putting method, advertisement putting server, client and advertisement putting system

Examples

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Embodiment Construction

[0071] In-frame advertisements (5S pre-advertisement, 15S pre-advertisement, 15S post-advertisement, etc.) are currently more commonly used video advertisements. Taking the 5S pre-roll advertisement as an example, it is a 5S pre-roll advertisement displayed in the form of graphics or video before the video content is played.

[0072] The inventors found that the existing in-frame advertisements are limited by a single position and are not highly relevant to video content. For example, consider the following scenario. A certain brand of car appears in the video. According to the current advertising method, the pre-roll advertisement of the car will be displayed before or after the video is played, and cannot be associated with the video content. Therefore, the current in-frame advertisements are less attractive and have a lower conversion rate.

[0073] In view of this, the embodiments of the present invention provide an advertisement placement method for exploring advertiseme...

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PUM

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Abstract

The embodiment of the invention provides an advertisement putting method, an advertisement putting server, a client and an advertisement putting system. The method comprises the following steps that an advertisement putting server receives a label pulling request; the advertisement putting server returns a scene label corresponding to the video identifier of the target video to the client; the advertisement putting server receives the advertisement request, wherein the advertisement request is sent by the client in advance before the target appearing moment; the advertisement putting server returns an advertisement protocol matched with the scene label identifier in the advertisement request to the client; and the client is used for calculating coordinate points for exploring advertisement rendering according to the position and the size of a target object issued by the advertisement protocol, and displaying advertisement materials in each target putting frame based on the calculated coordinate points, the rendering mode and the putting time information. The relevancy between the advertisement and the video content is increased, the advertisement putting position is relatively flexible and diversified, and the effect that the advertisement moves along the path of the target object can be achieved.

Description

technical field [0001] The invention relates to the communication field, in particular to an advertisement delivery method, an advertisement delivery server, a client and an advertisement delivery system. Background technique [0002] In-frame advertisements (5S pre-advertisement, 15S pre-advertisement, 15S post-advertisement, etc.) are currently more commonly used video advertisements. Taking the 5S pre-roll advertisement as an example, it is a 5S pre-roll advertisement displayed in the form of graphics or video before the video content is played. [0003] The inventors found that the existing in-frame advertisements are limited by a single position and are not highly correlated with video content, so the advertisements are less attractive and have a lower conversion rate. Contents of the invention [0004] In view of this, the embodiments of the present invention provide an advertisement delivery method, an advertisement delivery server, a client and an advertisement de...

Claims

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Application Information

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IPC IPC(8): H04N21/431H04N21/81G06F16/783
CPCH04N21/4316H04N21/812G06F16/7837
Inventor 方鸿灏宋施恩郑锋肖恺吟
Owner HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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