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Generation method and device of delivery information title, equipment and medium

A title and original title technology, applied in the computer field, can solve the problems of low relevance of search content, affecting the effective display of delivery information, and reducing the click rate of users on delivery information, etc.

Pending Publication Date: 2021-03-30
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, at this stage, the posting information title is usually written manually by the posting provider. However, due to the copywriting ability and data analysis level of the posting provider, the posting information title written by the posting provider cannot accurately reflect the user's interest in the posting. In addition, some titles have low correlation with user search content, which reduces the user's click rate on the delivery information and affects the effective display of the delivery information.

Method used

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  • Generation method and device of delivery information title, equipment and medium
  • Generation method and device of delivery information title, equipment and medium
  • Generation method and device of delivery information title, equipment and medium

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0054] figure 1It is a schematic flowchart of a method for generating a delivery information title according to the first embodiment of the present application. This embodiment is applicable to the case of automatically generating the title of the placement information. The method for generating a placement information title disclosed in this implementation may be executed by a device for generating a placement information title, and the device may be implemented by software and / or hardware. see figure 1 , the method for generating the delivery information title provided in this embodiment includes:

[0055] S110. Determine target delivery information to be displayed and candidate titles of the target delivery information according to the search words of the target user.

[0056] Among them, the search term can be a sentence or word entered by the target user in the search term input area, and the target delivery information to be displayed is determined according to the se...

no. 2 example

[0070] figure 2 It is a schematic flowchart of a method for generating a delivery information title according to the second embodiment of the present application. This embodiment is an optional solution proposed on the basis of the foregoing embodiments. see figure 2 , the method for generating the delivery information title provided in this embodiment includes:

[0071] S210. Determine target delivery information to be displayed and candidate titles of the target delivery information according to the target user's search term.

[0072] S220. Use the candidate title to replace the original title in the target delivery information to obtain candidate delivery information.

[0073] S230. Using the candidate delivery information as an input of the target user's click rate model on the delivery information side, to obtain the click rate of the candidate delivery information.

[0074] Wherein, the click-through rate model on the delivery information side is obtained by traini...

no. 3 example

[0085] Figure 4It is a schematic structural diagram of an apparatus for generating a placement information title according to the third embodiment of the present application. see Figure 4 , the embodiment of the present application discloses an apparatus 300 for generating a placement information title. The apparatus 300 includes: an information determination module 301 , a candidate placement information determination module 302 , a click rate determination module 303 and a target title selection module 304 .

[0086] Among them, the information determination module 301 is used to determine the target delivery information to be displayed and the candidate titles of the target delivery information according to the search words of the target user;

[0087] Candidate delivery information determination module 302, configured to replace the original title in the target delivery information with the candidate title to obtain candidate delivery information;

[0088] A click-thro...

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Abstract

The invention discloses a release information title generation method and device, equipment and a medium, and relates to the technical field of artificial intelligence. According to the specific implementation scheme, the method comprises the steps of determining to-be-displayed target delivery information and candidate titles of the target delivery information according to search terms of a target user; replacing an original title in the target delivery information with the candidate title to obtain candidate delivery information; determining a click rate of the candidate delivery information; and selecting a target title of the target delivery information from the candidate titles according to the click rate of the candidate delivery information. According to the method, the target titleof the target delivery information is determined from the candidate delivery information according to the click rate of the candidate delivery information, so that the demand of the target user and the reading preference tendency of the delivery information are fully understood, and the interested target title of the target user is accurately determined; and the target user can be effectively guided to click the target delivery information for reading according to the target title.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an artificial intelligence technology, and in particular to a method, device, device and medium for generating a posting information title. Background technique [0002] The delivery information shows the information that the user is interested in to the right user through the right time and the right scene, so as to recommend the information needed by the user to the user in a timely manner to meet the needs of the user. The title of the placement information is the most direct means of conveying the information of the placement. [0003] At this stage, the writing of the title of the placement information is usually done manually by the publisher of the placement information, but limited by the copywriting ability of the publisher and the level of data analysis, the title of the placement information written by the publisher cannot accurately reflect the user's inte...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06Q30/02
CPCG06F16/9535G06Q30/0256G06Q30/0277
Inventor 祝帅彭存银柳胜兵彭建韩乐许皓刘林阴凉
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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