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Information processing method, device and equipment and storage medium

An information processing method and processor technology, applied in the Internet field, can solve the problem that the keyword recommendation algorithm cannot be well applied to new users, new users have no historical browsing records, and the content and scope richness are not enough, so as to achieve rich feature dimensions. , expand the selection and scope, improve the effect of comprehensiveness and precision

Pending Publication Date: 2021-03-30
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Abstract
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AI Technical Summary

Problems solved by technology

[0004] In the process of realizing the present invention, the inventors have found that there are at least the following problems in the prior art: the determination of the target keyword is related to the text similarity of the keyword, and the determination of the text similarity depends on the user's historical browsing records, which means (1) The determination of target keywords depends on the user’s activity, and the content and range are obviously not rich enough; (2) New users do not have historical browsing records, so that the keyword recommendation algorithm cannot be well applied to new users. Insufficient applicability; (3) The recommended keywords will be repeated. For example, the user has just browsed or purchased related products recently. At this time, the recommended keywords are likely to repeat the above-mentioned related keywords. User experience not good

Method used

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  • Information processing method, device and equipment and storage medium
  • Information processing method, device and equipment and storage medium

Examples

Experimental program
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Effect test

Embodiment 1

[0027] The information processing method provided in this embodiment is applicable to search keyword recommendation during information search, for example, keyword recommendation during Internet search, or keyword recommendation during user search for items in an e-commerce scene. The method can be executed by an information processing device, the device can be realized by software and / or hardware, and the device can be integrated in electronic equipment, such as a mobile phone, a tablet computer or a desktop computer, and the like. see figure 1 , the method of this embodiment specifically includes the following steps:

[0028] S110. When detecting a loading request of a page with a search function or a trigger request of a search box, determine a set of candidate keywords.

[0029] Wherein, a page with a search function refers to a page that can provide a search function, such as a page with a search box in a browser or a shopping application in an e-commerce. Candidate key...

Embodiment 2

[0040] In this embodiment, on the basis of the first embodiment above, the "determining the set of candidate keywords" is further optimized. On this basis, it is also possible to further optimize "determining the ranking of each candidate keyword in the candidate keyword set according to the word search popularity value corresponding to each candidate keyword in the candidate keyword set". The explanations of terms that are the same as or corresponding to the above-mentioned embodiments will not be repeated here. see figure 2 , the information processing method provided in this embodiment includes:

[0041] S210. When a loading request of a page with a search function or a trigger request of a search box is detected, determine the target search scene according to the loading request or trigger request, and determine at least one search scene according to the target search scene and the mapping relationship between the search scene and the category target category.

[0042]...

Embodiment 3

[0057] In this embodiment, on the basis of the above-mentioned embodiment 2, the "target keyword thesaurus" is further optimized. The explanations of terms that are the same as or corresponding to the above-mentioned embodiments will not be repeated here. see image 3 In the information processing method provided by this embodiment, the method for constructing the target keyword thesaurus includes:

[0058] S310. When the application scenario is an e-commerce search scenario, obtain a search log, perform keyword extraction on the search log, and generate an initial keyword thesaurus composed of keywords classified according to categories.

[0059] In the process of building the target keyword thesaurus, it is first necessary to collect the search logs of the entire site in the e-commerce search scenario, then extract keywords from the search logs, and classify the extracted keywords according to the category dimension, which is convenient The keywords classified according to...

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Abstract

The embodiment of the invention discloses an information processing method and device, equipment and a storage medium. The method comprises the following steps: when a loading request of a page with asearch function or a triggering request of a search box is monitored, determining a candidate keyword word set; according to the word search popularity value corresponding to each candidate keyword in the candidate keyword word set, determining a sequence of each candidate keyword in the candidate keyword word set; and determining a target keyword according to the sorted candidate keyword word set and displaying the target keyword. By means of the technical scheme, the search-related keywords can be recommended to the user more comprehensively and accurately.

Description

technical field [0001] The embodiments of the present invention relate to Internet technologies, and in particular to an information processing method, device, equipment and storage medium. Background technique [0002] In search scenarios such as e-commerce and the Internet, the most commonly used means of attracting traffic is to attract users to click by recommending keywords that users are interested in, and then guide users by displaying the corresponding search result page by clicking on keywords. Therefore, in order to improve the click-through rate of keywords, recommendation algorithms are generally used to recommend keywords that users are interested in. [0003] In the current keyword recommendation scheme, first, some keywords are preset according to the application scenario (called the preset keyword phrase set or candidate keyword phrase set); then, the user’s historical browsing records are obtained to construct user characteristics; after that , based on the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/951G06F16/9535
CPCG06F16/951G06F16/9535
Inventor 郑裕民陈沛楠
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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