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Terminal-based flow control system and method

A flow control and terminal technology, applied in advertising, instruments, data processing applications, etc., can solve problems such as differences in delivery effects, inability to confirm advertising delivery strategies, and estimation of advertising delivery effects without historical data, etc., to achieve refined requirements Effect

Inactive Publication Date: 2021-01-12
上海酷量科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For new advertisers or advertisements in newly expanded fields of advertisers, there is no historical data to estimate the effectiveness of effective advertising delivery, and it is impossible to confirm the best advertising strategy
At the same time, different ad delivery platforms process the materials differently, so the delivery effects of each ad delivery platform for the same ad space are also different.

Method used

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  • Terminal-based flow control system and method
  • Terminal-based flow control system and method
  • Terminal-based flow control system and method

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Embodiment Construction

[0036]In order to make the objectives, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0037]Such asfigure 1 The first embodiment of the present invention shown provides a terminal-based flow control system located on the server side, and includes a connection module 100, a sorting module 200, and a loading module 300.

[0038]The connection module 100 is used to connect multiple advertisement delivery platforms.

[0039]Specifically, the multiple advertisement delivery platforms connected by the connection module 100 are designated by the user. Multiple ad delivery platforms are independent of each other, so they have different materials and bids, and their delivery effects will be different.

[0040]The sorting module 200 is used to dynamically sort the advertisements of different advertisement delivery platforms, so that the different advertisement delivery pl...

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Abstract

A terminal-based flow control system is located at a server side and comprises a connection module, a sorting module and a loading module. The connecting module is used for connecting a plurality of advertisement putting platforms; the sorting module is used for dynamically sorting the advertisements of the different advertisement putting platforms, so that the different advertisement putting platforms have the same display opportunity; and the loading module is used for sending the advertisements to the terminal for display according to the sorting of the sorting module. The system can control the flow of each terminal to maintain the same level, and achieves transverse comparison of each flow effect.

Description

Technical field[0001]The present invention relates to the technical field of Internet advertising, in particular to a terminal-based flow control system and method.Background technique[0002]With the widespread use of the Internet, Internet advertising has become increasingly popular among advertisers. For new advertisers or advertisers' newly expanded areas of advertising, there is no historical data to effectively estimate the effect of advertising, and it is impossible to confirm the best advertising strategy. At the same time, different ad delivery platforms process materials differently, so there are differences in the delivery effects of different ad delivery platforms on the same ad slot. Among them, the advertisement space refers to a specific advertisement display position, that is, the display position of an advertisement on an information page that is directly seen by end users such as a webpage or APP. Therefore, for newly launched advertisements, a system capable of cont...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q10/06
CPCG06Q10/06393G06Q30/0272
Inventor 徐晨晨
Owner 上海酷量科技有限公司
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