Discount coupon issuing method and device, computer system and medium

Abstract

The invention provides a discount coupon issuing method and device, a computer system and a medium. The discount coupon issuing method comprises the steps of obtaining user operation data related to commodity purchasing of a user; determining an applicable discount coupon of the user according to the user operation data; filtering the applicable discount coupon based on the user attribute of the user to obtain a personalized discount coupon; and sending the personalized coupon.

Description

technical field [0001] The present disclosure relates to the field of Internet technologies, and more specifically, to a method and device for issuing coupons, as well as a computer system and media. Background technique [0002] With the continuous development of e-commerce, e-commerce occupies an increasingly important position in the daily life of users. For example, the user scale and the total transaction volume (Cross Merchandise Volume, GMV) of JD.com (referred to as JD.com) continue to expand. Intelligent marketing based on the individual needs of users has been applied to various scenarios of JD.com consumption. Coupons, as an effective means of intelligent marketing, play an increasingly important role in activating and enhancing users’ potential order needs and introducing new users to the platform. Therefore, how to use coupons to get the most Excellent GMV and Unique visitor (UV) indicators have become urgent problems to be solved. [0003] In order to solve t...

AI Technical Summary

Problems solved by technology

[0004] In the process of realizing the concept of the present disclosure, the inventor found the following problems in the method of issuing coupons in the prior art: for the above-mentioned first method, since the operator can only screen the crowd according to simple conditions, the coupons cannot Precise delivery to people who need coupons cannot maximize the return on investment (ROI) of coupons, and thus cannot effectively increase GMV; for the second method, sending coupons on the promotion page, due to consumption Due to the information asymmetry of buyers (users) and the difference in time opportunity cost, many consumers with strong purchase intentions will not know the way to get the coupons and / or the time to get the coupons when they enter the promotion page, etc. The second method of issuing coupons cannot accurately distribute coupons to people who need them, so that the optimal effect cannot be achieved, and GMV cannot be improved.

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