Product marketing method based on big data

Abstract

The invention discloses a product marketing method based on big data. The method comprises the following steps: an online platform with a user group provides diversified user data to the big data service platform; the big data service platform extracts keywords and screens out potential user information; the big data service platform edits entries to encourage customers to fill in basic questionnaires in a paid manner; the big data service platform selects the product most suitable for the customer in the product library to encourage users to carry out online and offline sharing promotion; andthe big data service platform stores real-time videos produced by the product production base to establish trust on product quality, opens a corresponding access entrance to the user according to theorder quantity under the user, and the big data cloud platform accounts for advertising fees, paid encourages sharing fees and production costs. The invention belongs to the field of marketing, and particularly relates to a big data-based product marketing method for big data customer development, product quality display, customer group automatic classification analysis and price curve automaticanalysis.

Description

technical field [0001] The invention belongs to the marketing field, and specifically refers to a product marketing method based on big data. Background technique [0002] With the advent of the era of big data, big data affects all aspects of people's daily life. Big data refers to a collection of data that cannot be captured, managed and processed by conventional software tools within a certain period of time. With strong decision-making power, insight and discovery power, and massive process optimization capabilities, high growth rate and diversified information assets, the use of big data for precision marketing has become the direction of corporate marketing development. [0003] Traditional product marketing methods can solve operating costs to a certain extent, but cannot accurately obtain user group information, cannot analyze potential customers, and the product quality information given is difficult to convince customers, which makes the entire market chaotic due t...

AI Technical Summary

Problems solved by technology

[0003] Traditional product marketing methods can solve operating costs to a certain extent, but cannot accurately obtain user group information, cannot analyze potential customers, and the product quality information given is difficult to convince customers, which makes the entire market chaotic due to price wars. As a result, the product marketing effect is getting worse and worse.

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