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Constant-speed delivery method and system for advertisement delivery

A technology of advertising delivery and delivery method, applied in advertising, business, instruments, etc., can solve problems such as pause, increase in pageviews, consultation volume, busy customer personnel, etc., to avoid control and intervention, and improve delivery efficiency.

Pending Publication Date: 2019-11-22
上海漫酷网络技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Most small and medium-sized advertisers often face a problem: After the advertisement is launched, at a certain point in time, it will grab a large amount of online traffic in an explosive manner, and the advertisement will generate a large amount of exposure in an instant, and the advertisement will be temporarily suspended when it reaches the daily limit.
For example: when the promotion of a merchant is in the peak period of traffic, the number of page views and consultations are extremely high, and the customer personnel become extremely busy, unable to respond to user service requests in a timely manner

Method used

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  • Constant-speed delivery method and system for advertisement delivery
  • Constant-speed delivery method and system for advertisement delivery
  • Constant-speed delivery method and system for advertisement delivery

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0037] Embodiment 1: Take the advertiser's order as the basic unit to carry out uniform delivery control.

[0038] figure 1 is a schematic diagram of a uniform delivery system according to an embodiment of the present invention, wherein,

[0039] The advertising delivery system consists of one or more service devices, which are responsible for advertising delivery-related operations, such as receiving media requests, selecting suitable advertiser ideas and returning them; receiving exposure monitoring and click monitoring.

[0040] The even-speed delivery client belongs to the delivery control module of the advertisement delivery system, which is responsible for:

[0041] Delivery screening, input an order, calculate and output whether the order participates in delivery according to the delivery probability of the order;

[0042] When the delivery system receives exposure monitoring or click monitoring, it will generate order costs, and this module will count order costs;

...

Embodiment 2

[0047] Embodiment 2, on the basis of embodiment 1, figure 2 It is a control flow chart of the uniform delivery client in the embodiment of the present invention, wherein,

[0048] The delivery probability is in units of one thousandth, and the maximum value is 1000. For example, the value is 100, that is, 100 per thousand is used for delivery control.

[0049] When an order is entered, the control process for whether the order is delivered is as follows:

[0050] Step 1: Find the input order id in the delivery probabilities of all orders;

[0051] Step 2, if it is not found, it means that the order is not subject to uniform delivery control, and the order id is not filtered by uniform delivery; if found, go to step 3;

[0052] Step 3, randomize a value within 1000

[0053] Step 4, if the value is less than the delivery probability of the order, output that the order id is not filtered by uniform delivery; if the value is greater than or equal to the delivery probability of...

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Abstract

The invention discloses a constant-speed delivery method for advertisement delivery. The method comprises the following steps: A, obtaining a day budget and a delivery time period of an advertiser; B,calculating an hour budget according to the day budget; C, counting the total expenditure, hour expenditure, minute expenditure and the delivery probability of minute expenditure use of the advertiser; D, calculating a current minute budget; E, calculating the putting probability of the current minute, and the putting system carrying out putting according to the putting probability of the currentminute. According to the constant-speed putting method and system for advertisement putting, it can be guaranteed that the budget of an advertiser can be evenly consumed in a large-flow scene, manualcontrol and intervention are avoided, and therefore the putting efficiency is improved.

Description

technical field [0001] The invention relates to the technical field of advertisement placement, in particular to a method and system for uniform advertisement placement. Background technique [0002] Internet advertising is one of the most important sources of profit in the Internet industry. With the rapid development of the Internet, the Internet advertising market is growing at an alarming rate, and advertisers are increasingly accepting and recognizing Internet advertising. [0003] Most small and medium-sized advertisers often face a problem: After the advertisement is launched, at a certain point in time, it will grab a large amount of online traffic in an explosive manner, and the advertisement will generate a large amount of exposure in an instant, and the advertisement will be suspended when it reaches the daily limit in an instant. For example: when the promotion of a merchant is in the peak period of traffic, the number of page views and consultations are extremel...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0272G06Q30/0273
Inventor 鲁鹏飞
Owner 上海漫酷网络技术有限公司
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