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Data processing method, device and equipment

A technology of data processing and user data, applied in the computer field, can solve the problems of low conversion rate, high cost of marketing activities, insufficient differentiation of resource information, etc., to reduce costs, improve conversion rate, and enrich distribution strategies.

Pending Publication Date: 2019-07-23
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, there is only one type of resource information issued in many marketing activities, such as issuing 100 yuan vouchers within a specified time period, etc. The degree of differentiation is insufficient, resulting in high cost of marketing activities and low conversion rate of users. For this reason, it is necessary to provide a better resource information distribution strategy, which can not only distribute different resource information to different users, but also enrich resource information. distribution strategy, but also can reduce costs and improve user conversion rate

Method used

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  • Data processing method, device and equipment
  • Data processing method, device and equipment
  • Data processing method, device and equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0072] Such as figure 1 As shown, the embodiment of this specification provides a data processing method, and the execution subject of the method may be a terminal device or a server, etc., wherein the terminal device may be a mobile terminal device such as a mobile phone or a tablet computer, or may be a device such as a personal computer . The server can be an independent server, or a server cluster composed of multiple servers, and the server can be a background server of a financial business or a shopping website. In order to improve processing efficiency, the execution subject of this embodiment may be described using a server as an example. For the case where a terminal device is used as the execution subject, reference may be made to the following related content, which will not be repeated here. The method specifically may include the following steps:

[0073] In step S102, feature extraction is performed on the user data of the target user participating in the prede...

Embodiment 2

[0091] Such as figure 2 As shown, the embodiment of this specification provides a data processing method, and the execution subject of the method may be a terminal device or a server, etc., wherein the terminal device may be a mobile terminal device such as a mobile phone or a tablet computer, or may be a device such as a personal computer . The server can be an independent server, or a server cluster composed of multiple servers, and the server can be a background server of a financial business or a shopping website. In order to improve processing efficiency, the execution subject of this embodiment may be described using a server as an example. For the case where a terminal device is used as the execution subject, reference may be made to the following related content, which will not be repeated here. The method specifically may include the following steps:

[0092] In step S202, historical data of multiple different users participating in predetermined marketing activiti...

Embodiment 3

[0129] This embodiment will describe in detail a data processing method provided by the embodiment of the present invention in combination with a specific application scenario. The corresponding application scenario is an application scenario of online payment, where resource transfer can be payment, and resource information can be Coupons or red envelopes, etc., resource value can be the amount.

[0130] In order to increase revenue, some merchants will set up many preferential activities, such as issuing electronic coupons and / or red envelopes. Electronic coupons can include cash coupons or discount coupons, etc. Merchants can provide electronic coupons or red envelopes to users in various ways Use, after purchasing a product, the user can choose to use the above-mentioned electronic coupons or red envelopes for payment during the payment process.

[0131] Such as image 3 As shown, the embodiment of this specification provides a data processing method, and the execution bo...

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Abstract

The embodiment of the invention discloses a data processing method, device and equipment, and the method comprises the steps: carrying out the feature extraction of the user data of a target user participating in a predetermined marketing activity, obtaining the user feature of the target user, and enabling the target user to be any one of the users participating in the predetermined marketing activity; inputting the user feature into a pre-trained cancel after sale prediction model for calculation to obtain a predicted cancel after sale prediction rate aiming at different predetermined resource information of the target user; determining resource revenue information of the target user for different pieces of resource information according to the predicted cancelling rate of the target user for different pieces of predetermined resource information; and determining the resource information issued to the target user according to the resource revenue information of the target user for the different resource information.

Description

technical field [0001] This description relates to the field of computer technology, in particular to a data processing method, device and equipment. Background technique [0002] With the continuous development of computer technology, resource transfer through terminal devices (such as online payment, code scanning payment, etc.) has become an important way of resource transfer. resources are transferred to another resource account. [0003] Usually, some merchants will set up many marketing activities in order to increase income and increase the popularity of their products, such as issuing resource information (such as vouchers, discount coupons, etc.). Information, the above resource information can be set on the corresponding page of the shopping website, when the user needs certain resource information, he can get the corresponding resource information on the shopping website, in addition, the resource information can also be actively distributed to the shopping websi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0202G06Q30/0201G06F18/214
Inventor 杜敏
Owner ADVANCED NEW TECH CO LTD
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