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Social account influence evaluation method and device and storage medium

A social account and evaluation method technology, applied in data processing applications, instruments, calculations, etc., can solve problems such as single access to data, reduce the accuracy and reliability of social account influence calculation results, and affect the efficiency of user social account selection. , to achieve the effect of improving accuracy and reliability

Active Publication Date: 2019-06-28
SHENZHEN TENCENT COMP SYST CO LTD
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AI Technical Summary

Problems solved by technology

[0005] In the existing technology, the influence of social accounts is usually calculated based on the reading volume and number of likes of articles published by social accounts, and the data acquisition channels are single, and the leader value of social accounts is not considered, which reduces the calculation results of social account influence accuracy and reliability, which will also affect the efficiency of users' selection of social accounts to follow

Method used

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  • Social account influence evaluation method and device and storage medium
  • Social account influence evaluation method and device and storage medium
  • Social account influence evaluation method and device and storage medium

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Embodiment Construction

[0031] Nowadays, social application platforms have become widely used communication tools in people's daily life and work, and users can also learn about relevant information of interest through the information pushed by social application platforms, and can also express personal opinions on the information, which is very convenient and practical .

[0032] In this regard, many developers or merchants recognize the functions of social application platforms, and usually register social accounts on social application platforms (that is, accounts used to realize network information dissemination, and the embodiment of the present invention does not limit the type of social accounts. , determined based on the social application platform where it is located), used to promote products or brands, etc., to attract more users to learn about its promotional content through the Internet, so as to develop the market through the Internet. Of course, individual users can also publicize or p...

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Abstract

The embodiment of the invention provides a social account influence evaluation method and device and a storage medium. The method comprises the following steps: obtaining a plurality of article association relationships existing in a social application platform, namely association relationships such as forwarding relationships and reference relationships among articles published by social accounts, so as to carry out influence propagation operation on the social accounts, obtaining influence evaluation parameters of the corresponding social accounts and storing the influence evaluation parameters. So visible, Athe leader value of the social account having an article association relationship with a plurality of social accounts is considered, one artificial intelligence related article is taken as an example, the weights of the academic leader character likes and the common user likes of the article are distinguished, and the accuracy and reliability of calculating the influence of the social account are improved.

Description

technical field [0001] The present invention relates to the application field of social influence dissemination, in particular to a social account influence evaluation method, device and storage medium. Background technique [0002] In the Internet era, users generally use terminal devices such as mobile phones and laptops to obtain and interact with information, and various social application platforms have emerged to provide users with more convenient and effective services. [0003] In practical applications, users can add other users with similar interests as friends by logging in to their personal social accounts on the social application platform, share the latest articles published by friends, and also perform operations such as likes and comments on articles published by friends, which is more convenient for users exchange between. In addition, users can also pay attention to social accounts registered by developers, merchants or individuals according to their own i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q50/00
Inventor 朱龙军
Owner SHENZHEN TENCENT COMP SYST CO LTD
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