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Advertisement putting method and device based on algorithm model and electronic equipment

A technology of advertising placement and algorithm model, applied in advertising, computing, business, etc., can solve problems such as waste of advertising resources and inability to ensure the effect of advertising, and achieve the effect of avoiding waste and ensuring the effect of advertising

Pending Publication Date: 2019-04-12
CHINA PING AN LIFE INSURANCE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In order to solve the problem in the related technology that the actual advertising effect cannot be ensured and the advertising resources are wasted, the present invention provides an algorithm model-based advertising placement method

Method used

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  • Advertisement putting method and device based on algorithm model and electronic equipment
  • Advertisement putting method and device based on algorithm model and electronic equipment
  • Advertisement putting method and device based on algorithm model and electronic equipment

Examples

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Embodiment Construction

[0051] Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0052] figure 1 It is a schematic diagram of the implementation environment involved in the present invention according to an exemplary embodiment. The implementation environment involved in the present invention includes a server 110 and multiple mobile terminals 130; the server 110 and the mobile terminals 130 are connected by a wired or wireless network. The server 110 can adopt the method prov...

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Abstract

The invention relates to the technical field of artificial intelligence, and provides an advertisement putting method and device based on an algorithm model, electronic equipment and a computer readable storage medium, and the scheme comprises the steps: receiving an advertisement putting request for instructing a target user to put an advertisement; responding to the advertisement putting request, and estimating click rates of the target user on different advertisements through the constructed advertisement click rate prediction model; calculating the advertisement competitiveness of each advertisement according to the click rates of the target user on different advertisements; and putting the advertisement with the highest competitiveness according to the advertisement competitiveness ofeach advertisement. According to the technical scheme provided by the invention, the click rate of the target user on each advertisement is estimated, so that the advertisement competitiveness of each advertisement can be calculated, and the advertisement with the highest competitiveness is put. Therefore, the probability that the put advertisement is clicked by the user is high, the actual putting effect of the advertisement is ensured, and the waste of advertisement resources is avoided.

Description

technical field [0001] The present invention relates to the technical field of artificial intelligence, in particular to an algorithm model-based advertising delivery method and device, electronic equipment, and a computer-readable storage medium. Background technique [0002] As we all know, Internet advertising is the most important profit model in the Internet industry, and traffic monetization has become a very important evaluation standard for Internet commercial products. With the development of Internet crowd-targeting technology, Internet advertising has also begun to get rid of a single, rigid transaction model and shift to a more accurate and efficient transaction model. [0003] The delivery of traditional media advertisements is pre-set. Regardless of whether there are users watching the set positions, they will be displayed at fixed times, making users feel forced to watch, and causing some users to leave with them. For advertising companies Generally speaking,...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277
Inventor 林凌军
Owner CHINA PING AN LIFE INSURANCE CO LTD
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