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Internet-based product keyword advertisement putting method and system

An advertising and keyword technology, applied in the Internet field, can solve the problems of inability to analyze and change the effect of advertising online, and the effect of advertising cannot be guaranteed.

Pending Publication Date: 2021-03-02
浙江兴士烨新材料科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In order to make it easier for the customer group to search and view the advertisement placed by the advertiser or the website linked to the advertisement, the advertising business server generates a search keyword based on the advertisement placed, and when it detects that the target customer group enters a search keyword that matches the generated search keyword information, jump to the corresponding ad page or jump to the corresponding website page to realize advertising marketing, but at present, after the ad is placed, the online analysis and modification of the ad delivery effect cannot be performed, resulting in the failure of the ad delivery effect ensure

Method used

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  • Internet-based product keyword advertisement putting method and system
  • Internet-based product keyword advertisement putting method and system
  • Internet-based product keyword advertisement putting method and system

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Embodiment Construction

[0032] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0033] In the description of the present invention, "plurality" means two or more, unless otherwise specifically defined.

[0034] see figure 1 , the first embodiment of the present invention provides an Internet-based product keyword advertising method, including the following steps:

[0035] S101. Obtain a set of corresponding product keywords, and perform distribution ratio division based on the database.

[0036] Specifically, due to the various types of original resources provided by customers, it is necessary to scan and ...

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Abstract

The invention discloses an Internet-based product keyword advertisement putting method and system, and the method comprises the steps: firstly carrying out the scanning and key sentence extraction ofan obtained video, article or picture, obtaining a corresponding product keyword set, and carrying out the two-time putting proportion division of product keywords according to keyword information stored in a database; packaging the product information and putting advertisements in a corresponding range according to the advertisement format; then, obtaining input data on a webpage, carrying out matching degree retrieval through the database, and carrying out tracking recording and statistics on browsing behaviors of the delivered advertisement by utilizing a threshold method; and finally, according to the statistical result of the current data, arranging the browsing proportion according to a descending order, re-dividing the putting proportion of each put advertisement, and sorting according to the change result, so that the putting effect of the advertisements can be effectively ensured.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an Internet-based product keyword advertisement delivery method and system. Background technique [0002] In related technologies, advertisers place advertisements on e-commerce trading platforms in order to sell their commodities or services. In order to make it easier for the customer group to search and view the advertisement placed by the advertiser or the website linked to the advertisement, the advertising business server generates a search keyword based on the advertisement placed, and when it detects that the target customer group enters a search keyword that matches the generated search keyword information, jump to the corresponding ad page or jump to the corresponding website page to realize advertising marketing, but at present, after the ad is placed, the online analysis and modification of the ad delivery effect cannot be performed, resulting in the failure of t...

Claims

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Application Information

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IPC IPC(8): G06F16/955G06F16/9538G06F16/957G06Q30/02
CPCG06Q30/0251G06Q30/0254G06Q30/0277G06F16/9538G06F16/955G06F16/9577
Inventor 钱永兴
Owner 浙江兴士烨新材料科技有限公司
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