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Advertising request method, device and apparatus, and storage medium

An advertising and storage technology, applied in the Internet field, can solve problems such as insufficient utilization of advertising opportunities

Active Publication Date: 2019-03-01
北京汉迪移动互联网科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The application may not have enough time to complete the ad request. When the ad needs to be displayed, the ad request has not been completed, which will lead to insufficient utilization of the application's advertising opportunity

Method used

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  • Advertising request method, device and apparatus, and storage medium
  • Advertising request method, device and apparatus, and storage medium
  • Advertising request method, device and apparatus, and storage medium

Examples

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Embodiment Construction

[0061] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.

[0062] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0063] In the embodiment of the present invention, the following technical terms may be involved:

[0064] Advertising aggregation platform: a third-party platform that provides advertising services and profit opportunities for mobile terminal developers. By integrating the businesses of multiple ...

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Abstract

The present application disclose an advertisement request method, device and apparatus, and storage medium and relates to the field of internet technology, the method can preload the advertisement, sothat when that advertisement is display. Advertising data is acquired directly from the cache. The invention avoids temporarily loading advertisement data during display, improves the efficiency of advertisement display, and further improves the opportunity utilization ratio of advertisements. The method also avoids the request time is too long when advertisements are requested one by one, shortens the request time, further shortens the waiting time before the advertisement is displayed, and further improves the opportunity utilization ratio of advertisements.

Description

technical field [0001] The present disclosure generally relates to Internet technology, and in particular, relates to an advertisement request method, device and equipment, and a storage medium. Background technique [0002] In order to maximize the revenue of the advertising space, we always hope to get the highest CPM (Cost Per Thousand, revenue per thousand impressions) advertisement. Usually, you can set the bottom price of the advertisement to ensure that the CPM of the obtained advertisement is always higher than the set low price. However, the number of advertisements with a higher CPM is usually less, so the higher the reserve price is set, the lower the probability of successfully obtaining advertisements, which leads to a decrease in the utilization rate of advertisement opportunities. [0003] One possible configuration is waterfall configuration. This method needs to configure multiple advertisement ids with different base prices, and then request advertisement...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244
Inventor 李雪鹏汪文灿贾博
Owner 北京汉迪移动互联网科技股份有限公司
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