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Advertisement request method, device and equipment, and storage medium

A technology for advertising and advertising data, applied in the Internet field, can solve problems such as insufficient utilization of advertising opportunities

Active Publication Date: 2021-07-06
北京亿玖光年科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The application may not have enough time to complete the ad request. When the ad needs to be displayed, the ad request has not been completed, which will lead to insufficient utilization of the application's advertising opportunity

Method used

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  • Advertisement request method, device and equipment, and storage medium
  • Advertisement request method, device and equipment, and storage medium
  • Advertisement request method, device and equipment, and storage medium

Examples

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Embodiment Construction

[0059]The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.

[0060] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0061] In the embodiment of the present invention, the following technical terms may be involved:

[0062] Advertising aggregation platform: a third-party platform that provides advertising services and profit opportunities for mobile terminal developers. By integrating the businesses of multiple a...

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Abstract

This application discloses that the embodiment of the present invention provides an advertisement request method, device and equipment, and a storage medium, which relate to Internet technology. Advertisement data is temporarily loaded during display, which improves the efficiency of ad display, thereby improving the opportunity utilization rate of advertisements. This method also requests advertisements in batches, and also avoids requesting advertisements one by one. The request time is too long and the request time is shortened. This in turn reduces the waiting time before displaying the ad, thereby increasing the opportunity utilization rate of the ad.

Description

technical field [0001] The present disclosure generally relates to Internet technology, and in particular, relates to an advertisement request method, device and equipment, and a storage medium. Background technique [0002] In order to maximize the revenue of the advertising space, we always hope to get the highest CPM (Cost Per Thousand, revenue per thousand impressions) advertisement. Usually, you can set the bottom price of the advertisement to ensure that the CPM of the obtained advertisement is always higher than the set low price. However, the number of advertisements with a higher CPM is usually less, so the higher the reserve price is set, the lower the probability of successfully obtaining advertisements, which leads to a decrease in the utilization rate of advertisement opportunities. [0003] One possible configuration is waterfall configuration. This method needs to configure multiple advertisement ids with different base prices, and then request advertisement...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244
Inventor 李雪鹏汪文灿贾博
Owner 北京亿玖光年科技有限公司
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