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A method and apparatus for dividing advertising area

An advertising and zoning technology, applied in the Internet field, can solve the problems of not being able to reflect business data, not being able to intuitively reflect business data, and not being accurate enough

Active Publication Date: 2018-12-28
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Abstract
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Problems solved by technology

[0006] The disadvantage of the existing technology is that, the first one, the manual division method relies on the data of the business end, which has the disadvantages of uncontrollable granularity, high labor cost, and long time consumption.
The second division method of density-based clustering algorithm, the division effect depends on the initial grid division, and this method only uses the density of people as the basis for clustering, without considering the dimension characteristics of merchants. However, as a business district division method, it is not Considering the dimension characteristics of merchants is obviously not accurate enough; in addition, the parameters in the clustering algorithm are not easy to determine, and these parameters cannot intuitively reflect the business data, because the parameters in the clustering algorithm cannot reflect the business data, which makes it difficult to optimize offline

Method used

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  • A method and apparatus for dividing advertising area
  • A method and apparatus for dividing advertising area
  • A method and apparatus for dividing advertising area

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Embodiment Construction

[0031] The technical solutions of the present invention will be further elaborated below in conjunction with the accompanying drawings and specific embodiments.

[0032] An embodiment of the present invention provides a method for dividing an advertisement area, which is applied to a computing device. The functions implemented by the method can be realized by calling a program code from a processor in the computing device. Of course, the program code can be stored in a computer storage medium. It can be seen that, The computing device includes at least a processor and a storage medium.

[0033] Figure 1A It is a schematic diagram of the implementation flow of the advertising area division method in the embodiment of the present invention, such as Figure 1A As shown, the method includes:

[0034] Step S101, obtaining the maximum threshold value used to describe the order quantity of merchants in the advertising area;

[0035] In this embodiment, step S101 can obtain a preset...

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Abstract

The embodiment of the invention discloses a method and a device for dividing an advertisement area, wherein, the method comprises the following steps: obtaining a maximum threshold value for describing an order quantity of a merchant in the advertisement area; obtaining a maximum threshold value for describing an order quantity of the merchant in the advertisement area; acquiring an area to be divided; dividing the regions to be divided until the order quantity of the merchants in each divided region is lower than the maximum threshold value; a block in which an order quantity of a merchant within the block is lower than the maximum threshold value being determined as an advertising area.

Description

technical field [0001] The invention relates to Internet technology, in particular to a method, device and equipment for dividing advertising areas. Background technique [0002] With the development of Internet technology, terminals such as mobile phones and tablet computers have become necessities in people's lives. Internet services based on mobile Internet technology are no longer unfamiliar. [0003] At present, many Internet services, such as advertising promotion, online takeaway and catering, and online sales with time requirements (such as fruits and vegetables, housekeeping services), etc., are based on location information. In other words, many Internet services are currently location-based services (Location Based Services). Service, LBS). LBS generally includes two meanings: firstly, to determine the geographical location of the terminal; secondly, to provide various information services related to location. Location-based services have many advantages. For e...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0253G06Q30/0259G06Q30/0261G06Q30/0277
Inventor 谢乾龙张硕望金蓉王兴星王栋
Owner BEIJING SANKUAI ONLINE TECH CO LTD
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