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System and method for directional issue of coupons

A coupon and directional technology, applied in the Internet field, can solve the problems of high marketing costs, uncontrollable scope of coupon issuance, and heavy effort, and achieve the effects of reducing marketing costs, controlling the scope of issuance, and diversifying types

Inactive Publication Date: 2018-11-06
CTRIP COMP TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to overcome the way of receiving coupons in the prior art that requires consumers to actively operate to receive coupons. The operation of consumers is more complicated and labor-intensive. control, unable to accurately hit target customers, and high marketing costs, provide a system and method for directional coupon distribution

Method used

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  • System and method for directional issue of coupons
  • System and method for directional issue of coupons
  • System and method for directional issue of coupons

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0040] figure 1 A system for directional coupon distribution in this embodiment is shown. The system 10 includes: a rule configuration module 11 , an order state machine 12 , an order filtering module 13 and a coupon issuing module 14 . Wherein, the order state machine 12 is communicatively connected with the order filtering module 13, the rule configuration module 11 is communicatively connected with the order filtering module 13, and the order filtering module 13 is also communicatively connected with the coupon issuing module 14 . Wherein, the communication connection can be a wired communication connection or a wireless communication connection. The wired communication connection includes realizing mutual communication between modules through data lines, cables, optical cables, etc., and the wireless communication connection includes using Wi-Fi, Bluetooth, etc. Realize the mutual communication between each module.

[0041] The rule configuration module 11 is used to co...

Embodiment 2

[0047] The system of directional distribution of coupons in this embodiment is basically the same as the system of directional distribution of coupons in Embodiment 1, the difference is: as figure 2 As shown, in this embodiment, the scanned order can be stored in the order status table, and the order status table updates the status of each order in real time. Since the orders in the order status table may be a large number, similar time occurs The quantity of the order of state change may also be a large number, in order that described order state machine 12 can notify described order filtering module 13 in time when any order state changes, avoid omission or misissue, described order state machine 12 scans order The status table generates corresponding messages when the status of the order changes, such as generating an order submission message when the status of the order changes to submitted, generating an order confirmation message when the status of the order changes to c...

Embodiment 3

[0051] Such as Figure 4 As shown, a method for directional distribution of coupons, the method includes the following steps:

[0052] Step 21, the rule configuration module configures the rules for issuing coupons, and the rules include order requirements for issuing coupons and types of coupons to be issued. Wherein, the order requirements refer to the conditions that need to be met to be eligible to be issued coupons, which may include, but are not limited to, the status of the order (that is, the status after the order status has changed), the level of the user who placed the order, and the source of the order (such as Mobile App, phone order, official website), etc.; the types of coupons issued may include, but are not limited to, the amount of coupons, coupon usage restrictions (such as time usage restrictions, location usage restrictions, user usage restrictions), etc. In addition, the rules configured by the rule configuration module may be one or more rules, and diff...

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Abstract

The invention discloses a system and a method for directional issue of coupons. The system comprises a rule configuration module, an order state machine, an order filtering module and a coupon issue module, wherein the rule configuration module configures coupon issue rules; the order state machine scans the state of at least one order and notifies the order filtering module when the state of eachorder changes; the order filtering module reads the rules, judges whether the orders meet order requirements, determines the types of to-be-issued coupons if the orders meet the order requirements and sends a coupon issue instruction to the coupon issue module; and the coupon issue module issues the coupons to accounts placing the orders after receiving the coupon issue instruction. Through the system and the method, users do not need to get the coupons by themselves, and instead the coupons are actively issued to the users. Therefore, on the one hand, user operation is saved; and on the other hand, different coupon types can be configured for different users and different orders.

Description

technical field [0001] The invention belongs to the field of the Internet, and in particular relates to a system and method for directional distribution of coupons. Background technique [0002] Sending coupons to consumers is already an important means of marketing campaigns or advertising for merchants. For Internet merchants, the existing methods of issuing coupons usually include consumers receiving coupons on the merchant’s event page, consumers scanning the identification code provided by the merchant to receive coupons, consumers receiving coupons after sharing products or activities with a third party, etc. method. [0003] There are certain defects in the above methods of receiving coupons. Among them, consumers receive coupons on the event page of the merchant, which may cause consumers to find the event page after placing an order. They have to cancel the order after receiving the coupon and use the coupon again to place an order. Poor experience; consumers scan...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0207
Inventor 张露瑶陈榕
Owner CTRIP COMP TECH SHANGHAI
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