Advertisement precise putting method and device

Abstract

The invention discloses an advertisement precise putting method and device, and the method comprises the following steps: 1, labeling each media terminal and the advertisement position of each media terminal through big data analysis; 2, analyzing each user corresponding to the media terminal, and determining a label for each user; 3, selecting an advertisement putting user according to the labelinformation of each advertisement position of the media terminal and the label information of each user; 4, carrying out the advertisement putting according to the user selected by the advertisement position. The method and device can achieve the precise putting of an Internet advertisement.

Description

technical field [0001] The present invention relates to the technical field of Internet advertisements, in particular to a method and device for accurately placing advertisements based on the mobile Internet. Background technique [0002] The form of traditional advertising is mainly in the form of mass media and advertising agencies, through the purchase of advertising space to achieve advertising display, this kind of static advertising allows consumers to only receive a message, or to establish a simple impression of the brand, Or people who know the relevant activities of this brand will pay attention to it, but it is impossible to know what kind of people are interested in this kind of advertisement, and its pertinence and effect are not strong. [0003] At present, Internet advertising has developed into a new model, which has the following characteristics: First, Internet advertising has wide coverage and high precision. With the help of technical means to achieve in...

AI Technical Summary

Problems solved by technology

Fourth, the diversification of Internet advertising forms, the form of Internet advertising can be through banner advertising, text text, email advertising, button advertising, sponsorship advertising, interstitial advertising, home page advertising, keyword advertising, rich media advertising , video advertisements and other forms of dissemination, facing so many advantages of Internet advertising, there is still no reliable method and system for accurate advertisement delivery, and there are still problems in the field of Internet advertising that are not accurate and cannot target users Problems such as mastering interests and hobbies, poor timeliness of advertisements, etc.

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