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Advertising display recommending method, device and system

A recommendation method and a technology of a recommendation device, applied in the field of advertising, can solve problems such as the inconsistency between the target audience and the actual audience, and achieve the effects of saving advertising costs, improving advertising efficiency, and accurate advertising

Inactive Publication Date: 2018-06-29
FOSHAN HUANYUN TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides an advertising screen recommendation method, device and system to solve the problem that the target audience may be inconsistent with the actual audience when selecting an advertising screen

Method used

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  • Advertising display recommending method, device and system
  • Advertising display recommending method, device and system
  • Advertising display recommending method, device and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0052] Such as figure 1 As shown, according to an aspect of an embodiment of the present invention, an advertising screen recommendation method is provided, the method comprising:

[0053] S110: Receive appointment information including target audience characteristics;

[0054] S120: Obtain the actual audience and characteristics of the advertising screen;

[0055] S130: Counting the number of actual audiences meeting the characteristics of the target audience;

[0056] S140: Recommending an advertisement screen whose actual number of audiences meeting the characteristics of the target audience exceeds a threshold as a candidate advertisement screen.

[0057] Specifically, the reservation information also includes a threshold. The server receives the reservation information of the advertisement delivery party, and the reservation includes the characteristics of the target audience and the threshold value; the server obtains the actual audience of the advertisement screen an...

Embodiment 2

[0076] Such as image 3 As shown, according to an aspect of the embodiments of the present invention, an advertising screen recommendation device is provided, the device includes:

[0077] A receiving module 101, configured to receive reservation information including target audience characteristics;

[0078] An acquisition module 102, configured to acquire the actual audience of the advertisement screen and its characteristics;

[0079] A statistical module 103, configured to count the number of actual audiences meeting the characteristics of the target audience;

[0080] The recommending module 104 is configured to recommend an advertisement screen whose actual number of audiences conforming to the characteristics of the target audience exceeds a threshold as a candidate advertisement screen.

[0081] Such as image 3 As shown, in a preferred solution, the device also includes:

[0082] Acquisition module 105, for collecting the image information in front of the advertis...

Embodiment 3

[0092] Such as Figure 4 As shown, a kind of advertisement screen recommending system is provided, and described system comprises advertisement screen 2, server 3;

[0093] Such as Figure 5 As shown, the advertising screen 2 includes a main control module 20, a communication module 21, a display screen 22 and a camera 23;

[0094] The main control module 20 is used to receive control instructions, and the control instructions are used to control the switch of the display screen 22 and the advertisement file playback; the main control module 20 is used to play the advertisement files according to the control instructions; the main control module 20 connects the camera 23 The acquired image information is sent to the server.

[0095] The communication module 21 is used to communicate with a server, and transmit control instructions and advertisement information;

[0096] The display screen 22 is used to play advertisement content according to advertisement information, and t...

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PUM

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Abstract

The invention provides an advertising display recommending method, comprising: receiving reserve information of target audience features; acquiring actual audience to advertising displays and their features; counting the quantity of the actual audience meeting the target audience features; recommending the advertising displays, meeting the target audience features and having the quantity of actualaudience extending a threshold, as candidate advertising displays. The invention also includes an advertising display recommending device and system. The problem that selection of advertising displays in the prior art experiences likely inconformity between target audience and actual audience is solved; it is easier for target audience to watch advertisings at the premise of not putting massive advertising displays. Broadcasting periods in the advertising displays can also be recommended, the advertising displays can be rented by time, and therefore, advertising cost is saved, advertising efficiency is improved, and advertising putting is more precise.

Description

technical field [0001] The present invention relates to the field of advertising, in particular to an advertising screen recommendation method, device and system. Background technique [0002] There are a large number of advertising screens in taxis, buses and cities, and these advertising screens are used to promote culture and commercial advertisements. However, after these advertising screens play the advertisement, it is impossible to know whether the actual audience passing in front of the advertising screen is consistent with the target audience of the advertisement, so it is also difficult to evaluate the advertising effect of the advertising screen. When renting an advertising screen, the owner of the advertising screen usually takes the time period of the advertising screen as the payment standard. In the case that it is difficult to evaluate the effect of the advertisement, the advertisement provider cannot evaluate whether the advertisement is effective during th...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02G06K9/00
CPCG06F16/9535G06Q30/0245G06Q30/0254G06Q30/0272G06V40/16G06V40/20G06V40/103G06V20/00
Inventor 韩枚姗左凤娇吴家隐
Owner FOSHAN HUANYUN TECH CO LTD
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