Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Advertisement delivery method and system

A technology for advertising and advertising, applied in data processing applications, instruments, computing, etc., can solve the problems of reduced accuracy and integrity, low efficiency of user experience improvement, and threshold of understanding

Active Publication Date: 2021-11-09
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
View PDF5 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] To reduce the negative feedback rate of advertisements, the general practice in the industry is to provide a user feedback menu on the creative page of the advertisement, and users can provide negative feedback for advertisements according to the type of negative feedback that can be seen immediately. Although the above-mentioned negative feedback mechanism can collect user negative feedback to a certain extent Feedback intention behavior, reduce the negative feedback rate, but because the options in the negative feedback menu presented to the user are often abstracted by the system, it creates a certain understanding threshold for the user
Users may give up subsequent negative feedback behavior operations, which will reduce the accuracy and completeness of negative feedback behavior collection and inefficient improvement of user experience

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement delivery method and system
  • Advertisement delivery method and system
  • Advertisement delivery method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0020] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0021] Such as figure 1 As shown, the advertising delivery method to reduce the negative feedback rate of users includes:

[0022] 101. The advertising online delivery machine delivers an advertisement set to each user multiple times. The advertisement set includes an initial advertisement set and a revised advertisement set based on the initial advertisement set; each advertisement in the advertisement set contains multiple A negative feedback direct behavio...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to the field of online advertisement delivery, in particular to an advertisement delivery method and system. The advertisement delivery method includes: delivering an advertisement set to each user multiple times, accumulatively collecting all negative feedback direct behaviors of each user for each advertisement in the advertisement set, and sending them to the negative feedback rule trigger; if currently receiving Some negative feedback direct behaviors of a certain user satisfy any one of the trigger rules, then the negative feedback rule trigger converts the user’s several negative feedback direct behaviors that meet the trigger rules into a delivery strategy for the user, and makes the ad The online delivery machine delivers revised advertisement sets to corresponding users according to different delivery strategies. The present invention can improve user's advertising experience and increase advertiser's return on investment under the condition that users have no understanding threshold.

Description

technical field [0001] The invention relates to the field of online advertisement delivery, in particular to an advertisement delivery method and system. Background technique [0002] How to effectively reduce the negative feedback rate of advertisements, improve the advertising experience of users, and increase the ROI (return on investment) of advertisers has become an important research topic. [0003] To reduce the negative feedback rate of advertisements, the general practice in the industry is to provide a user feedback menu on the creative page of the advertisement, and users can provide negative feedback for advertisements according to the type of negative feedback that can be seen immediately. Although the above-mentioned negative feedback mechanism can collect user negative feedback to a certain extent Feedback intention behavior reduces the negative feedback rate, but because the options in the negative feedback menu presented to users are often abstracted by the ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0254G06Q30/0257
Inventor 李铁牛李明喜
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com