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A method, device, and computer-readable storage medium for advertisement interaction control

A computer program and advertising technology, applied in marketing and other directions, can solve problems such as inability to customize advertising and affect the mood of watching movies, and achieve the effect of improving advertising experience and improving accuracy.

Active Publication Date: 2020-10-09
NUBIA TECHNOLOGY CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to solve the problems in the prior art, when users watch videos or browse other multimedia content on the Internet, they may be disturbed by advertisements and affect their viewing mood. Self-determined technical defects, the present invention proposes a method for advertising interactive regulation, which method includes:

Method used

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  • A method, device, and computer-readable storage medium for advertisement interaction control
  • A method, device, and computer-readable storage medium for advertisement interaction control
  • A method, device, and computer-readable storage medium for advertisement interaction control

Examples

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Embodiment 1

[0080] A method for controlling advertisement interaction, the method comprising:

[0081] S1. Determine the first advertisement requirement in the first interactive interface, wherein the first advertisement requirement includes the first advertisement content, the first advertisement duration, and the first advertisement moment;

[0082] S2. Determine the control area of ​​the first advertisement demand in the first interactive interface, and modify the first advertisement demand in the control area to generate a second advertisement demand;

[0083] S3. According to the second advertisement requirement, change the first advertisement content to the second advertisement content, change the first advertisement duration to the second advertisement duration, and change the first advertisement moment to the second advertisement time.

[0084] In this embodiment, firstly, the first advertisement demand is determined in the first interactive interface, wherein the first advertise...

Embodiment 2

[0091] Based on the above embodiment, the determining the first advertisement requirement in the first interactive interface, wherein the first advertisement requirement includes the first advertisement content, the first advertisement duration, and the first advertisement moment includes:

[0092] S11. Obtain screen display information of the first interactive interface;

[0093] S12. Determine the multimedia content in the screen display information;

[0094] S13. Determine the first advertisement requirement according to the multimedia content.

[0095] In this embodiment, firstly, the on-screen display information of the first interactive interface is acquired, then the multimedia content is determined in the on-screen display information, and finally, the first advertisement demand is determined according to the multimedia content. Specifically, as described in the above example, first, determine the multimedia application program in the smart terminal device, for exampl...

Embodiment 3

[0100] Based on the above embodiment, the determination of the control area of ​​the first advertisement demand in the first interactive interface, and modifying the first advertisement demand in the control area to generate the second advertisement demand include:

[0101] S21. Play the first advertisement content at the first advertisement moment;

[0102] S22. Pause playing the first advertisement content, and determine the playing duration of the first advertisement;

[0103] S23. Determine the second advertisement duration according to the playing duration and the first advertisement duration.

[0104]In this embodiment, first, the first advertisement content is played at the first advertisement moment, then, when the first advertisement content is paused, the playing duration of the first advertisement is determined, and finally, according to the The playing duration and the first advertisement duration determine the second advertisement duration.

[0105] In this embo...

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PUM

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Abstract

The invention discloses an advertisement interactive control method, a device and a computer readable storage medium. The method comprises the steps of determining a first advertisement demand in a first interactive interface; then, determining a control region of the first advertisement demand in the first interactive interface, and in the control region, modifying the first advertisement demandto generate a second advertisement demand; and finally, according to the second advertisement demand, modifying first advertisement contents to second advertisement contents, modifying a first advertisement duration to a second advertisement duration, and modifying a first advertisement moment to a second advertisement moment. A scheme capable of performing real-time adjustment on an advertisementmechanism according to an actual demand of a user is realized; the influence of the mechanical advertisement mechanism on the user is avoided; and the advertisement scheme subjected to real-time adjustment does not cause an influence to advertisement demands, the advertisement accuracy is better improved, and the advertisement experience is improved.

Description

technical field [0001] The present invention relates to the field of mobile communication, in particular to a method, device and computer-readable storage medium for regulating and controlling advertisement interaction. Background technique [0002] In the prior art, with the development of smart terminal devices, users have more and more channels to obtain information through smart devices, and at the same time, information providers also realize profits through advertisements. However, when users watch videos online Or when browsing other multimedia content, it may be disturbed by advertisements and affect the mood of watching movies. Users can only passively choose to receive the insertion of advertisements, but cannot customize advertisements according to their own needs. Contents of the invention [0003] In order to solve the problems in the prior art, when users watch videos or browse other multimedia content on the Internet, they may be disturbed by advertisements ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
Inventor 范海成
Owner NUBIA TECHNOLOGY CO LTD
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