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Advertisement play method based on user position information

A technology for advertisement playback and location information, which is applied in the directions of location information-based services, broadcast service distribution, and data processing applications. The effect of high speed and fast response speed

Active Publication Date: 2018-02-16
TERMINUSBEIJING TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to solve the problems of resource waste in the advertising delivery process and low utilization rate of advertising machines in the prior art, the present invention innovatively provides an advertising playback method based on user location information, taking into account user location and user attributes, Provide users with advertising content that meets their needs during the period when users pay attention to the advertising machine, thereby solving the problems of resource waste and low utilization of advertising machines in the existing advertising process, and finally realizing the technical purpose of accurate advertising

Method used

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Embodiment Construction

[0030] The present invention will be explained and described in detail below in conjunction with the accompanying drawings.

[0031] like figure 1 , figure 2 As shown, the present invention discloses a method for playing advertisements based on user location information. In order to meet the needs of users, the advertisements involved in the present invention are classified in advance according to the hobbies of users of different genders and different age ranges. The basis for different advertising content to be played dynamically based on the interests of different groups of people. For example, for children aged 3-7, they are more interested in animation and cartoon content, so it is easier to accept and resonate with the content they are interested in; for boys aged 8-16, they are more interested in Popular science knowledge and basic knowledge, video games, etc.; for girls aged 8-16, they may be more interested in painting, music, etc.; for the elderly aged 60 and abov...

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Abstract

The invention discloses an advertisement play method based on user position information, and the method comprises the following steps: 1, collecting an image of a user entering a photographing region,carrying out the human face recognition of the image, and obtaining the attribute information of the user; 2, calculating the distance between the user and an advertisement machine, executing step 3when the distance between the user and the advertisement machine is less than a preset distance, or executing step 2 when the distance between the user and the advertisement machine is not less than the preset distance; 3, extracting an advertisement matched with the attribute information of the user, and playing the advertisement matched with the attribute information of the user through the advertisement machine. Based on the judgment of position information and the setting of classified advertisements, the method can play an advertisement meeting the demands of the user at a proper moment,and greatly improves the user experience and satisfaction.

Description

technical field [0001] The present invention relates to the technical field of advertising delivery methods, and more specifically, the present invention relates to an advertising playing method based on user location information. Background technique [0002] At present, advertising machines on the market often play prefabricated advertising content, which is usually transmitted to the advertising machine through a USB interface for playback. During the playback process, videos or pictures are often played in a loop in the advertising machine. Although this method of advertising delivery is simple and easy to implement, the advertisements played by it are often difficult to attract users, or the users have already left when the content that users are interested in is played, which eventually leads to low utilization of the advertising machine and ineffective delivery of advertisements. The advertising delivery method not only causes a great waste of resources, but also fail...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/80H04W4/029H04W4/06G06K9/00G06Q30/02
CPCH04W4/025H04W4/06G06Q30/0261G06Q30/0269G06V40/16G06V40/178
Inventor 王庆芳李杨孙胜
Owner TERMINUSBEIJING TECH CO LTD
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