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Message push method and device

A message push and message technology, applied in the computer field, can solve the problem of low message accuracy

Active Publication Date: 2020-07-28
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] Embodiments of the present invention provide a message push method and device to at least solve the technical problem of low accuracy of message push in the related art

Method used

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  • Message push method and device

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0030] According to an embodiment of the present invention, an embodiment of a message pushing method is provided.

[0031] Optionally, in this embodiment, the above message push method can be applied to figure 1 In the hardware environment constituted by the server 102 and the terminal 104 as shown. figure 1 It is a schematic diagram of a hardware environment of a message push method according to an embodiment of the present invention. Such as figure 1 As shown, the server 102 is connected to the terminal 104 through a network. The above-mentioned network includes but not limited to: a wide area network, a metropolitan area network or a local area network. The terminal 104 is not limited to a PC, a mobile phone, a tablet computer, and the like. The message push method in the embodiment of the present invention may be executed by the server 102, may also be executed by the terminal 104, and may also be executed jointly by the server 102 and the terminal 104. Wherein, the ex...

Embodiment 2

[0087] The technical solutions of the present invention will be described below in conjunction with preferred embodiments.

[0088] ABtest is a measurement method of strategic plan, which is a separate experiment between groups. In the same experimental environment, only one factor is different in the case of adding the test, so that the variation law of the factor can be obtained through the experiment. The ABtest experiment is used to verify the material factors (theme / copywriting) of the normalized message push (Push). Among them, Push is a message push mechanism, which is a message channel established between the background cloud service of the browser and the terminal, carrying novels / videos Update push, news information push, because news information is a daily normal operation, Push in this embodiment can be the news that news information pushes every day.

[0089] This embodiment is the scheme of automatic decision-making ABtest result under the high-speed environment...

Embodiment 3

[0104] The application environment of the embodiment of the present invention may refer to, but is not limited to, the application environment in the foregoing embodiments, which will not be described in detail in this embodiment. An embodiment of the present invention provides an optional specific application for implementing the above message push method.

[0105] Figure 8 It is a schematic diagram of a message push effect according to an embodiment of the present invention. Such as Figure 8 As shown, the optimized and transformed ABtest solution has achieved good results in the scenario of Push-like high-speed push and delayed reporting:

[0106] First, ABtest optimization adds 2 million new contribution DAU: each task guarantees the highest quality and the largest range of pushes, avoiding the large amount of content pushes with low CTR, thus ensuring the maximum operation effect.

[0107] Through the sample estimation method, the error between the CTR of the winning ...

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Abstract

The invention discloses a message pushing method and device. The method includes: randomly pushing a first number of messages to a second number of clients; stopping pushing the messages to the second number of clients in a first preset time period after the first number of messages are randomly pushed to the second number of clients, and acquiring click-through-rates (CTRs) of clicking the first number of messages by the second number of clients in the first preset time period; judging whether a first target click-through-rate which is greater than a preset click-through-rate threshold value exists in the acquired click-through-rates, wherein the first target click-through-rate is a click-through-rate of clicking a first target message in the first number of messages by the second number of clients in the first preset time period; and pushing the first target message to a third number of clients after the first preset time period if existence of the first target click-through-rate is judged. The method solves the technical problem that accuracy of message pushing in the related art is low.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for pushing messages. Background technique [0002] At present, when pushing messages, traditional strategies are divided into online and offline strategies (ABtest). Offline decision-making, that is, to make a choice based on post-event analysis results; the idea of ​​online decision-making is to evenly push test cases to all users, and calculate the user's click-through rate (CTR) of test cases every moment, and first exceed the threshold The test case is the preferred case, and the specific process is as follows: [0003] Step 1: Random push tasks, for example, evenly push N sub-content (1 to N) to all users, ensuring that the push volume of each sub-content is the same; [0004] Step 2: Calculate the highest click-through rate. In the process of sub-content push, calculate the click-through rate of each sub-content, and select the sub-content correspondi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08
CPCG06F16/9535
Inventor 邓逸昕史波
Owner TENCENT TECH (SHENZHEN) CO LTD
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